The Measure of False Beauty

Last summer, Julia Roberts made headlines with “Too pretty to be true” and it was more than tabloid headlines. The British Advertising Standards Authority had banned a campaign by the L’Oréal cosmetics company. The reason: Julia Roberts, a forty-three year-old mother of three, just looked too perfect on the photos. The advertisers had done a lot of digital manipulation and banished blemishes and wrinkles from the Hollywood star’s face.

EteRNA: Playing The Way to Scientific Success

Scientists from the Carnegie Mellon and Stanford Universities are relying on support from the crowd to get to the bottom of some of the mysteries of life. In the online game EteRNA players can participate in the scientific process.

New Crowdsourcing Campaign for Boston

Some time ago the city of Boston entered crowdsourcing campaign territory with the„Citizens Connect App“. The city called on its citizens to use the app to localize shortcomings on the streets of Boston (for more information see: Beautify Your City – Cleaning Up With Crowdsourcing ). Inspired by the success of the app the city is now ready to attempt a new crowdsourcing project – this time it wants to make Boston’s street more bicycle-friendly.

Environmental Monitoring with Crowdsourcing

The NASA project “Digital Earth Watch” (DEW) involves the documentation of environmental data collected by satellite as well as “ground-level” investigation. The collection of so-called “ground level” information is gathered by the crowd. Therefore, interested residents, students and public organizations are being encouraged to take part in the “Picture Post” project.

Welcome aboard!

06.01.2012

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We would like to introduce one of our newest members to the Clickworker family. Andrew is a new support team member who recently graduated from University of Wisconsin-Madison with a BA in German language. He lived abroad in Freiburg, Germany for two years where he studied German and renewable energy implementation. At Clickworker, Andrew answers support questions from our San Francisco office, helping to make our clickworker support nearly 24 hours. Additionally, he is responsible for creating Clickworker Campaigns to engage the crowd and enhance the clickworker community. Take a look at his bio below and join us in welcoming him to the team!

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