It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. In relation to its importance for marketing management one can say that hardly any topic turns out more new knowledge than online marketing.

Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, additional online advertisement options, social media, mobile devices and communication channels, as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date. more… (in German)

The power of numbers: how corporations handle gigantic projects with the assistance of a multitude of Internet helpers.
The task sounded nearly impossible. The problem facing Markt.de was: how can a complete glossary be written within just a matter of months? The Internet site needed over two thousand advice texts at short notice to make their offer more attractive to surfers. The scope of topics ranged from «How do I raise a colt?» to «Second-hand BMW 3 series». more… (in German)

Growth plans: whether a well established medium-sized company or an ambitious newcomer – suitable corporate financing is available for both. However, it depends on the individual circumstances.
While the NBE Group is a company that belongs to a more traditional sector, clickworker.com conducts an entirely new business model. It is based on crowdsourcing, a term made up of “outsourcing” and “crowd”, i.e. the outsourcing of tasks to the crowd. more… (in German)

In today’s interview, I will be speaking with Christian Rozsenich, CEO of the crowdsourcing platform clickworker.com. We will take a closer look at paid crowdsourcing and what advantages it offers to companies. However, we will also discuss critical arguments, and Mr. Rozsenich will provide a few tips for a successful start as a startup founder. more… (in German)

Change is in the air. For an industry that’s already evolved significantly from the “Kelly Girl” days, the future promises more change to come. So what’s in store?
For starters, we’ll see more projects being crowdsourced, more hiring in the cloud, more use of technology, more independent workers and the increased use of vendor management systems. In short, more of everything.
Crowdsourcing ranks as an emerging practice. Crowdsourcing has been used for recruiting, but it’s also a relatively new area and it remains to be seen as to whether crowdsourcing could itself be a new branch of the staffing industry. more