Media Coverage

BusinessValue24: Crowdsourcing Generated Content in the Retail Industry

As a result of the increasing importance of the digital world, the retail industry must adjust its marketing and distribution measures to meet the challenge. The number of consumers who buy goods on the Internet has rapidly increased in the past few years. The main questions remaining are how to reach the well informed, digitally networked consumers and how to win them over. more… (in German)

CHIP: Small jobs – fair payment

Do you have a bit of spare time? Then why not land a job for in between times? You'll find what you're looking for at one of these portals.

Today, thanks to the Internet, the distribution and organization of employment is flexible. On many portals, you can apply for mini-jobs on the spur of the moment when you happen to have some spare time. more… (in German)

Absatzwirtschaft: The new brand is called participation

Crowdsourcing is becoming a significant supply sector in the value-added chain. Companies recognize the impressive scalability potential of crowd participation, the marketing effects and the increased customer loyalty opportunities it involves.
more… (in German)

Wirtschaftsinformatik & Management: “In my opinion, crowdsourcing does not replace standard means of labor or work processes.”

Crowdsourcing is establishing itself as an alternative to outsourcing. Prof. Dr. Matthias Schumann and Peter Pagel spoke with Christian Rozsenich, Managing Director at Clickworker Germany about where the opportunities and the risks lie and how this development will progress in the following years.
more… (in German)

Süddeutsche: Digital Hired Laborers

Companies can now post job offers world-wide, secure the best talent, and even save on wages. They post assignments in online platforms. This is an easy way of making money for many freelancers. (By Caspar Dohmen, Cologne) more… (in German)

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