Crowdsourcing in its current form is the result of the development of comprehensive interactions, data storage and data exchange that web technologies in particular offer. Used together with cloud computing, crowdsourcing enables companies to carry out many procedures irrespective of time, space, quantity and resource limitations. This extra flexibility makes crowdsourcing an ideal tool for the efficient realization of innovative and up-to-date online marketing measures. more
Jana Dietz has degrees in economics and law. However the young mother from Leipzig spends most of her time taking care of Paul, her two-year old son. In order to earn a few extra euros, she completed an online spelling test on the “clickworker” site and wrote a short sample text, a travel report about Leipzig. more… (in German)
Companies in the tourism industry, like many others, are putting more focus on marketing their offerings and providing information online. The web has no borders and no business hours, and so it opens up a global market to each supplier. There are many challenges, though, including: offering information in several languages, being visible and easily found on the web, differentiating yourself from the competition by offering more value to the user, and retaining your customers.
To solve these challenges, companies can take advantage of crowdsourced services. more
Would you like to improve your household budget, or earn a bit on the side for a vacation? Many of the jobs advertised in this or in a similar way on the Internet are dubious. But not always! “Microjobbing” is the new magic word. more… (in German)
Ines Maione from clickworker presented the model crowdsourcing at ITB Berlin 2014 and explained how it could be used for marketing activities in the tourims sector. more