You have probably already noticed – on June 1st we changed the design
of our website. The new design is the byproduct of a complete
restructuring.
The new clickworker.com design
Our reason for restructuring the site was the desire to create more
clarity and an improved navigation experience for our visitors. The idea
was to allow each user to find the desired information directly and
intuitively. Today, a little over a month after launching the new
design, we can unequivocally say that our attempt was successful.
Through the clear delineation of the "Clickworker" and "Client" areas we
have made it possible for each visitor to easily focus on their area of
interest and find the relevant information.
The homepage,
meant for our clients, offers an overview of our services and provides
links to more detailed information and our order page. The service description pages
allow the visitor to easily access information to all our other services without backtracking.
... or how to get quickly generated web content and optimize search
engine results by employing Clickworker’s SEO Text services.
Every company needs content to have a presence online. Be it short
product or service descriptions or glossaries. These texts have to be
made easy to find in a web search, which sometimes requires a little
reworking. This is done by making sure the descriptions are relevant and
keywords and products or services match up to that they are visible in
an online search, say on Google. For this we offer the help of our more
than 100,000 clickworkers!
Here’s one example of how our services work:
SEO Text Creation of Financial Terms Glossary
The Challenge:
IDG Business Media GmbH, the German subsidiary of global publishing
giant IDG, came to Clickworker with the request to produce original,
search engine optimized content for an 800-page financial term
dictionary for one of their media properties, CFO World.
The Solution:
Clickworkers researched and generated a list of topics for the
dictionary. IDG/CFO World approved a final list of 800 terms and
clickworkers wrote the definitions, reviewed each others work and
ensured that it was unique and not copyrighted.
Client stipulates worker criteria and job scope
Clickworkers provide potential topics by category
Client finalizes topic list
Clickworker create and submit 250 word definitions
Editorial review process
Secondary layer of editorial review, including copyright review
Unsatisfactory results returned to Clickworkers for revisions
Satisfactory results compiled and returned to IDG
Data Specifics:
Clickworker qualifications:
must speak and understand German and pass several assessment
courses in writing and editing; extra control added to ensure all
material was original and not copyrighted
Suggested topics: 1,000
Total definitions written: 800
Words per definition: approx. 250
Average cost: $0.03 per word
Data delivery:
CSV files via e-mail
Comments from Stefan Huegel (Online Director of IDG Business Media) about the successful completion of the project:
“Clickworkers are a huge collection of flexible research resources on
the web that allows me to have quality, relevant and low cost content
generated for my company.”
SEO Text Creation of Financial Terms Glossary
