As a global company, we feel corporate social responsibility is a must,
and using the enormous potential of our clickworkers, we actively
support and promote social projects. An example is the “George Eastman
House - Photo Archiving” project.
Crowdsourcing Brings Historical Archive Online
In a large-scale partnership with the iconic “George Eastman House
International Museum of Photography & Film”, our clickworkers are
tagging and categorizing hundreds of thousands of photographs from their
vast archive so they can come alive!
The project involves the photo-tagging and cataloging of more than 400,000 images.
Utilizing our innovative crowdsourcing technology, George Eastman House
is able to bring archives into the digital age, making them easily
accessible to the public — in many instances, for the very first time.
...or how you can use Clickworker's web research service to expand your
clientele and to increase the effect of your sales and marketing
campaigns.
The acquisition of addresses for a target group for planned direct
marketing and sales campaigns is a fundamental step towards success.
That's where Clickworker and their crowd of 140,000 clickworkers can
help you get the job done - fast and efficiently!
We'll demonstrate how you can use our practical service along with a short example of product success.
Potential Customer Address Research on the Web
The Challenge:
Axzo develops and publishes business and technical training
materials for instructor-led courses offered by community colleges,
trade schools and continuing adult and employee education programs. In
order to build their prospect list, they hired clickworker.com to
research all the institutions and programs offering courses in their
subject areas (such as Microsoft Office and Quicken®) and provide
up-to-date information about them.
The Solution:
Our qualified clickworkers search for training institutions on the
internet, verify that they are offering classes in specific subject
areas and that contact detail and institution information are current,
and finally authenticate all course and content information. Axzo’s
sales force is given the validated prospect list along with URLs for
each individual course description. The result is a quantifiable lift in
sales conversion.
Client stipulates worker criteria and job scope.
clickworker locates training institutions in generalized search and captures their URLs.
clickworker takes URL, verifies existence of course(s) in training areas and contact data.
clickworker identifies URL associated with actual course description and confirms course is still being taught.
Editorial review process.
Unsatisfactory results returned to clickworkers for revisions.
Satisfactory results compiled and returned to Axzo.
Daten zum Auftrag Axzo:
clickworker qualifications:
must pass assessment courses in Web research and data authentication
Number of institutions researched:
More than 4,000
Average cost per record:
$1.23
Data delivery:
Results were provided in a .csv format via email
Comments from Paul Joseph Theriault (Vice President and Account Management, Axzo) about the successful completion of the project: "clickworker.com’s team of professionals did the research and
identified specific customer needs. This enabled our sales team to have a
strategic targeted approach on every outbound call."
Potential Customer Address Research on the Web
