The secret is out: not every customer review found in online stores, or on review portals, come from a user who has actually tested the product themself. Good reviews simply increase sales. Thus, companies are always trying to move their products in a better light through fake product reviews.
The neologism, “crowdsourcing,” was first mentioned in 2006 in a WIRED magazine article. It describes the outsourcing of tasks, issues, and creative services to the mass of Internet users. Meanwhile, the ungainly movement has become a trend that is slowly but surely unfolding the existing value chains.
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According to Technology Review, a study from the University of California concluded that crowdsourcing platforms in China and the U.S. are abused for commercial gain, to influence debates in social media. Clickworker, a German equivalent to the platforms that were tested, has strict guidelines when taking on orders. “We investigate every order. We do not accept dubious offers,” said a Clickworker employee in conversation with the press. There are, in fact, a decent amount of requests for manipulative social media jobs.
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Cooking blogs and recipe communities are by no means a rarity nowadays. On the contrary, if you are looking for something particular such as a recipe for a cake you ate at a friend’s birthday party and simply couldn’t forget, or for a new version of a casserole that you enjoy, but which is lacking pizazz, you will get countless hits when searching on the web.
In Germany, if you have qualified for university admission and meet possible existing numerus clausus requirements you can easily gain access to the numerous fields of study offered by German universities and colleges. The “Can You Solve This?” campaign launched in August 2011 makes it clear that this right to education is not self-evident in every other country.