clickworker.com wins Groupon GmbH account

16.06.2011

Key contract finalised with the market leader in online voucher retailing

Groupon GmbH is to benefit from the experience of the most successful European crowdsourcing platform, clickworker.com. Groupon will maximise the platform’s expertise in the field of text generation and search engine optimisation.

clickworker.com was approached by Groupon GmbH to produce search engine optimised texts for the description of retail deals for consumers. In total, the project encompasses several thousand texts in German as well as other languages including Italian, Portuguese, Polish, Russian, Turkish, Czech, Hungarian and Romanian.

Groupon GmbH has ambitions to expand its already strong positioning in search engine rankings. Jens Hohmann from Groupon GmbH explains the decision to opt for clickworker.com: “Groupon requires an enormous volume of texts in the field of SEO. Coming to clickworker.com was the obvious choice because cooperation with the company is incredibly easy and absolutely effective. In particular we were impressed by the excellent quality of the SEO texts and the validation process.”

clickworker.com can draw on a pool of over 100,000 internet users with 48% of the Clickworkers being located in Groupon’s key markets. Such a broad geographical base provides the perfect opportunity to produce multi-lingual texts.

In order to meet clickworker.com’s high quality standards, all Clickworkers are subject to a qualification test. Only Clickworkers who pass the test with a rating of “very good” or higher are allowed to work on Groupon’s text generation projects. In addition, all texts are checked for plagiarism which ensures that clickworker.com’s text content generation is truly unique.

“In Groupon GmbH we have gained the ideal partner and customer to make the most of our strengths in the field of text generation and search engine optimisation,” explains Wolfgang Kitza, CEO of clickworker.com. “By working with Groupon, clickworker.com is supporting the largest online voucher retailer. Every day, Groupon offers local top deals and vouchers for restaurants, wellness, shopping and leisure activities in a large number of German cities”.