New ideas, new expertise, new networks

21.06.2011

Europe’s inaugural crowdsourcing conference deemed a complete success

The first ever crowdsourcing conference , organised by Europe’s most successful company for paid crowdsourcing, clickworker.com, took place on 15 June 2011 in Berlin. Crowdconvention was an opportunity for those involved in this young, innovative and rapidly growing industry to exchange new ideas and expertise and to get down to some serious networking. Many interesting speakers spoke about their projects and experiences and were all convinced that crowdsourcing is much more than a passing trend.

The group of participants was made up of crowdsourcing and crowdfunding companies, academics, authors, investors and clients, all of whom were delighted to have the opportunity to meet at the Crowdconvention and to benefit from the knowledge of the speakers who came from all over Europe and the USA.

The series of presentations included thirteen speakers and two panel discussions and was opened by Jeff Howe, the founder of the term “crowdsourcing” and a contributing editor of the American computer magazine “Wired”. Under the heading “Why the Power of the Crowd is Driving the Future of Business”, Howe talked about the enormous proliferation of crowdsourcing companies in the USA and gave a positive prognosis for the European market.

The power of the crowd, internet users who work for various crowdsourcing platforms, was also discussed by several speakers. Eva Missling, founder of the platform 12designer, presented a survey completed by people who work on design projects via her platform. From the results of the survey she discovered that in addition to the financial aspect, the opportunity for self-promotion was also a strong reason for accepting and undertaking design jobs.

In an on-stage interview, a Clickworker, working at clickworker.com, discussed the advantages and benefits of being an internet worker. Sigrid reported on the flexibility of the work with regards to time and place as well as the ability to select the jobs she really wanted to work on.

Academics are also getting more and more involved in the topic of crowdsourcing. For example, Michael Gebert is currently writing his PhD thesis on “Crowdsourced Innovation Models and Risk Management”. At the event he focused on how to minimise the risks of utilising crowdsourcing innovations in business processing.

Wolfgang Kitza, CEO of clickworker.com, is delighted with the positive feedback from the Crowdconvention participants as well as the new knowledge and contacts he has gained himself: “We were able to develop and exchange lots of new ideas; we shared knowledge and made new contacts. I would like to thank all Crowdconvention participants. With their involvement, interest and open way of communicating they made the meeting a success in every way”.

Crowdsourcing – involves outsourcing processes and tasks via the internet to so-called “crowds”,groups of people, who then complete the projects, usually for monetary rewards.

At clickworker.com over 100,000 clickworkers from over 150 countries currently work for the conference organiser They work on a wide variety of projects; everything from keywording and data research to categorisation and translations.

Clickworker.com chose the InterContinental Hotel, Tiergarten in the heart of the German capital as the location for the conference. The conference area of the 5-star hotel provided the best facilities for discussions and networking within the integral supporting programme.

The event was supported by the crowdsourcing company CrowdFlower (Platinum Sponsor) and Crowdsortium, an amalgamation of service and solution providers involved in the crowdsourcing industry (Gold Sponsor).