The time of year has come again: Spring is on its way and the Easter rabbit is hiding colorful eggs everywhere. This year, for the first time ever, also in the Clickworker community – but we don’t want to reveal too much about that yet! However, to put our Clickworkers in the mood for the brightly decorated egg feast, we want to create an Easter card together with the community.
September 2011, Sweden started a social media experiment that is unprecedented in this form. Every week the Swedish government allows a different Swedish citizen to take control of the official “@sweden” Twitter feed for their personal use.
The idea behind the action is based on the cooperation between the tourism organization VisitSweden and the Swedish Institute. Together, and with the help of the social media service Twitter, they intend to try something totally new to make Sweden more attractive to the global public.
Europe is cold and longing for sun; distant holiday destinations lure with videos and photographs of beaches, palm trees and bikini-clad women. The fact that countries try to attract tourists with advertising campaigns is not new but the Philippine government is treading new paths. Instead of spending money on professional advertising film clips and expensive advertising writers it is letting the Crowd have a go: Under the motto “It’s More Fun in the Philippines” users of Facebook, Twitter and other social media platforms are requested to post a short slogan about what is more fun in the Philippines than elsewhere. Add matching photographs and you’ve got a large-scale, meticulously designed advertising campaign.
According to information on the news page of dailycrowdsource the Philippine government expects to increase the number of tourists from 3.7 million in 2011 to 4.2 million this year. “What the social media has allowed us to do in such a short time is allow the most number of people Read more