It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. Based on its importance for marketing management, one can say that online marketing provides much more new knowledge than any other topic.
Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, further online advertisement options, social media, mobile devices, communication channels as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date.
Crowdsourcing in the field of CSR projects
Doesn’t it seem natural to include society in the realization of CSR projects – to do something for society with the help of society? Today, on account of modern Internet technologies, it has become easily possible to reach the full spectrum of our society. The Internet offers an enormous volume of data and communication possibilities. A large transparency, networked structures, peer production, collaborations and interest-focused network communities are the outcome. With a summons for direct or indirect support and participation in a CSR project, a whole crowd of Internet users can be quickly found for the project.
Large companies lead the way. A number of large companies including Pepsi, Fiat, Lego, McDonald’s and Starbucks discovered crowdsourcing as a means of obtaining product ideas, opinions and user behavior directly from the consumer long ago.
These companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs. However, small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing concept. Crowds belonging to one or more crowdsourcing platforms take the place of the fan communities of the large corporations.
Freedom of information versus copyright, pirates versus artists and journalists: when it comes to the availability and expenses of content on the Internet, conflicting interests collide. And, in the case of socially relevant information in particular, it is difficult to decide who is in the right: the journalist who has put a lot of time and travel into research and expects reasonable payment for his quality articles? Or the citizen for whom information about politics, economy and society satisfy a fundamental need that also lower-income users must not be excluded from?
There are numerous debates on the subject; the age of Internet is acclaimed as being ground-breaking for journalistic equality and feared as the end of quality journalism.
The truth might be somewhere in between, and perhaps journalists, publishers and users will have to be creative and develop new models for the communication of knowledge on the Internet. Such as the mediafunders.net platform.
It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. In relation to its importance for marketing management one can say that hardly any topic turns out more new knowledge than online marketing.
Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, additional online advertisement options, social media, mobile devices and communication channels, as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date.
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