These companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs. However, small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing concept. Crowds belonging to one or more crowdsourcing platforms take the place of the fan communities of the large corporations. more
TriplePundit: Crowdsourcing for Small and Medium-Sized Businesses
Large companies lead the way. A number of large companies including Pepsi, Fiat, Lego, McDonald’s and Starbucks discovered crowdsourcing as a means of obtaining product ideas, opinions and user behavior directly from the consumer long ago.