gelb: Leave it to the crowd

Swarm intelligence is changing the economy. Nowadays the crowd funds entire film projects. But how can companies efficiently deal with swarms? And how well does the “everybody can participate” concept really work?

Done! Alexander Scholz is relaxed, he leans back and throws a glance at the computer screen that displays the Seedmatch Web page. »100 percent«, appears on the edge of the screen and in a slightly smaller font beneath it, »50 000 Euro«. That’s the amount 100 totally unknown people have invested in Scholz’s company. “It was quite exciting”, says the 32 year-old. And now his idea is ready for lift-off. more… (in German)