Clickworker to start a crowdsourcing project for the German Web Video Award 2014 charity event

Author

Ines Maione

Ines Maione brings a wealth of experience from over 25 years as a Marketing Manager Communications in various industries. The best thing about the job is that it is both business management and creative. And it never gets boring, because with the rapid evolution of the media used and the development of marketing tools, you always have to stay up to date.

Within the context of the GERMAN WEB VIDEO AWARD 2014, the crowdsourcing expert, clickworker, will check all the clips submitted for the award and verify whether they fulfill the selection criteria. This assignment is linked to a large-scale charity project: The organizer of the award, the European Web Video Academy, is donating 15 cents to the Children’s Hospice Regenbogenland for every video that clickworker views.

clickworker GmbH, based in Essen, has supported the GERMAN WEB VIDEO AWARD for the second year in succession and checks all the videos and clips submitted with regard to the fulfillment of the participation criteria. clickworker has set up this time-consuming task as an online project free of charge. Based on the principles of crowdsourcing, the videos are available for download on the online platform at www.clickworker.com for thousands of committed network members, the so-called “Clickworkers”, who process them on a voluntary basis. With regard to the charitable aspect: Every video counts! Because the European Web Video Academy, the organizer of the GERMAN WEB VIDEO AWARD 2014, is donating 15 cents to the Children’s Hospice Regenbogenland in Düsseldorf for every web clip that has been viewed.

This year, the GERMAN WEB VIDEO AWARD has acknowledged innovative and outstanding works in the field of Internet moving images for the fourth time. It addresses both amateurs as well as professional video artists. The kickoff for the submission of web clips started on February 3. The organizer is anticipating several thousand submissions on www.webvideopreis.de. The Clickworkers’ task is to check whether the videos fulfill all the conditions for participation in the contest. The content must for instance be produced between January 1, 2013 and December 31, 2013 in Germany, Austria or Switzerland, and must be released on the Internet and must not violate valid law or youth protection legislation.

The project will be completed by the clickworker GmbH with the draw of exclusive admission tickets. As a result some Clickworkers will have the opportunity to attend the by-invitation-only award ceremony, moderated by Joko Winterscheidt and Klaas Heufer-Umlauf on May 24, 2014 at the Capitol Theater in Düsseldorf, together with 1000 guests. The winners of the GERMAN WEB VIDEO AWARD in different categories will be selected by the Academy, which consists, by respectively 50 %, of winners and nominees of the previous year, as well as fans. Voting takes place by sharing the videos on Facebook, Google+ and Twitter, or by activating the voting button at webvideopreis.