To solve these challenges, companies can take advantage of crowdsourced services.
crowdsourcing.org: Crowdsourcing Applications for Online Tourism Portals
Companies in the tourism industry, like many others, are putting more focus on marketing their offerings and providing information online. The web has no borders and no business hours, and so it opens up a global market to each supplier. There are many challenges, though, including: offering information in several languages, being visible and easily found on the web, differentiating yourself from the competition by offering more value to the user, and retaining your customers.