What characterizes an ideal online description of a product? What content belong in the text and how long should the text be? E-commerce managers must ask themselves these questions to optimize their online shop and achieve a high conversion rate; good product descriptions are an essential feature for the success of online shops.
If important, purchase decision-making information is not included in the descriptions, customers will leave the shop without making a purchase. Customers usually click on the “Buy” button when they have obtained all the information needed to ensure that the selected product meets their needs and expectations. At the end of the transaction, customers must be convinced that they have made the right decision.
The correct use of keywords is the deciding factor for whether the contents of a website will be found, or if it will get lost in the mass of content on the web. For that reason a knowledge of keywords is essential for all website operators, especially if you operate the site for commercial purposes – because only products that can be found can also be sold. And the more often the content put up online is found and read, the better the keywords for that content were handled. This means the creator of this specific website recognized which search terms internet users put into search engines to find, among others, the content he offers, and he optimized the page accordingly in relation to these terms (keywords). The first step to keyword optimization is therefore identifying them, and with that the keyword research for each individual webpage.
You may have stumbled across posts in social networks or review portals in which angry Clickworkers complain about blocked user accounts. In the course of the posts some very extraordinary theories are proposed that unfortunately unsettle other users.
To do away with rumors like “clickworker blocks Clickworker accounts at random whenever a certain amount X has been earned”, we want to provide some information about why accounts are blocked by hand in the first place. The answer is fairly straightforward: Opportunity makes a thief! Wherever money is involved, there are people with criminal energy who are ready to profit from the situation.
The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.
Are you in the mood for a spook? This year we have prepared three mysteries that will fill you with horror. We will post the beginnings of three short ghost stories in this blog article. Ask your YES/NO questions as a comment in this blog and unravel the mystery. Hurry up! Every new clue thins out the fog surrounding the mystic stories.
Welcome to the third part of our series of blog articles about fashion categorization.
Today we will take a look at items that should not be categorized. As a rule you can only sort items in the tree category if there is a suitable category available.
There is for example no space for books, DVDs, etc.
Does that mean that items cannot be categorized if they are not obviously fashion items? NO, because there are categories for different kinds of suitcases or beach towels.
Good unique content for SEO is crucial for the success or failure of an online shop.
On the one hand it is categorized as relevant by search engines like Google and Co. Pages that are classified as relevant based on search input are displayed by search engines at the very top of their results lists. This leads to additional visitor traffic via the search engines. The more pages with good unique content that you offer on your website, the better. Because every individual page of your online shop is located in the index of the search engines, and increases the possibility for more visitors and with that potential customers.
The second blog article about fashion categorization deals with possible stumbling blocks that you might encounter while working on the tasks.
Stumbling block 1: Women’s and men’s categories
In some cases it seems obvious what is meant.
For example: The item is a checked top with long sleeves and a button-down front: It has to be a checked shirt!
When you go through the category tree you will notice that there is a difference between Shirts (for men) and Blouses (for women). Therefore be sure to check whether it is a women’s or a men’s item. Checked shirts and lumberjack shirts are men’s items; plaid blouses are for women only.
To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.
With crowdsourcing, companies can tap into the knowledge of the entire world: Freelance developers program software, customers test products – the options are limitless.