What do you have to keep in mind when writing fashion texts?
Good pictures awaken initial interest, but customers often search for decisive information that will confirm the desire to purchase.
The perfect fashion text includes all the necessary information about the garment or accessory in such a way as to arouse the customer’s inclination to buy.
The following list includes some of the essential points that belong in a fashion text:
What belongs in the text and what doesn’t?
This checklist shows what to watch out for when you write a text:
A question of style
How would you talk to your friends about a piece of clothing that looks especially good on you? Emotional, descriptive and maybe a bit flowery – Exactly as in many fashion texts. A bit of subjectivity and a certain creative flair provide fashion texts with an emotional, textual image of much sought-after garments. Of course, it’s important to speak the “lingo” of your target audience. You will probably write about “cool, “stylish” or “comfortable” garments in a shop for young fashion rather than in an online shop that mainly sells adult fashion. This type of shop would demand a different, more sophisticated language. Example: “The floral pattern emphasizes the elegant design of the wraparound dress”. Whether you use direct speech in your text or not depends on the clients’ specifications.
Please do not forget: The amount of detail in the product description depends on the respective task and the work instructions!
How do you put it into practice? Here is an example:
Dieser Artikel wurde am 27.February 2015 von Amelie geschrieben.
Hayde1952 26.03.2015, 11:45:37 Uhr
Als Käufer: zu lange Bescheibung verliere ich mich und wenn Modeartikel dazu empfohlen werden sollten diese im gleichen shop zur verfügung stehen – ganz wichtig
ansonsten verleite ich den käufer zu wechseln