I packed my suitcase … The key to writing travel texts
Are you relaxing on the couch and dreaming of a hammock with a view over a turquoise blue sea? As a Clickworker you can put these daydreams to use because travel descriptions crop up at regular intervals. The variety of projects is large and can range from a text about an airport in Turkey, information about car rentals in a popular city to insider tips for a weekend trip. A travel text must contain essential information, rouse the reader’s emotions and, at the very best, convince him of the travel destination or confirm the reader’s choice.
What information belongs in a travel text?
There are many things one would like to know before starting a journey. We have collected a few aspects that might be of interest for vacation texts:
It is of course very useful if you have already travelled to the destination and can share personal experiences. Otherwise, you will have to do thorough research.
What else needs to be taken into account?
In the fashion texts we explained that it is important to write the texts for their target audience. If you are writing about a trip aimed at young people then you will use “young” language and refer to good entertainment and nightlife. On the other hand, if the travel text is aimed at families, the focus will be on a varied selection of activities for children.
Use clear language with plenty of adjectives. This gives the reader the opportunity to get an idea of the destination he intends to visit. However, do not exaggerate; the text would lose its credibility. Furthermore, comparisons with other companies, for example in the case of car rentals, are usually not desired. Information about whether the reader is directly addressed and from which perspective the travel text is written is generally provided in the work instructions.
Sample textSan Francisco – the colorful city on the Pacific
San Francisco is in the state of California on the West Coast of the United States. Its “manageable” size makes it easy to orientate oneself. Its steep streets, Victorian houses and the historic cable cars give the “City by the Bay” an European flair.
San Francisco offers a number of tourist attractions. These include the lively Fisherman’s Wharf, the former penitentiary island, Alcatraz, and the charming fisherman’s village, Sausalito, north of the city. It is worth walking or cycling across the Golden Gate Bridge to Sausalito; with a bit of luck you can spot dolphins and sealions from the bridge.
The Mission District offers numerous restaurants, bars and clubs as well as a busy nightlife. And for those of you who enjoy shopping, you will find plenty of stores on Haight Street and Union Square. San Francisco’s gastronomical range is impressive. Owing to Mexican immigration, you can get good, inexpensive food in the Mexican bistros. However, you will also find excellent restaurants that serve hamburgers, steaks or seafood. For tourists who are interested in wines, tours to the world-famous winegrowing areas in Napa or Sonoma Valley are a must. Water sports enthusiasts, such as surfers or kite surfers, will thoroughly enjoy what the Bay has to offer.
If you want to stay in an elegant hotel, the “Charlotte Hotel” is a perfect choice. The historical house, built in 1921, was modernized in 2014. Its central location, its luxurious rooms and an exquisite breakfast buffet with homemade pastry are unique. In addition, it offers a wellness area that includes a swimming pool, a sauna and a whirlpool. The cuisine of the elegant hotel restaurant has won numerous awards for exceptional quality.
Travelers on a smaller budget can stay at the California Hostel, located only three blocks away from Union Square. The hostel has 5 double rooms and 10 multiple-bed rooms with 4 to 8 beds. The rooms are equipped with a private bathroom, towels and WiFi. The breakfast that is free of charge consists of coffee, fruit and pancakes.How to get there
A direct flight from Frankfurt (Main) to San Francisco, for example with United Airlines or Lufthansa, takes about 11 hours. Delta Airlines or British Airways fly to the destination with a stop in e.g. New York City or Atlanta. San Francisco International Airport (SFO), is approximately 20 kilometers from the center of the city. A taxi to town costs approximately $45. Shuttle busses are much cheaper: only $15.
Certainly this applies here, too: The client’s requirements and demands will determine what the travel text looks like in the end!