Crowdsourcing and CSR

Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.

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Crowdsourcing

Together with the German Crowdsourcing Association and the crowdsourcing providers Testbirds and Streetspotr, we have developed a Code of Conduct that will regulate cooperation between service crowdworkers, providers and customers. The aim is to establish generally applicable guidelines in addition to legislation in order to turn crowdworking as a new form of work into a win-win situation for all parties involved.

    The code of conduct includes basic principles
  • with regard to the seriousness of the tasks offered,
  • with regard to informing the crowdworker about the legal situation,
  • regarding fair payment for the crowd,
  • regarding crowd motivation,
  • regarding task definition and time management,
  • regarding freedom and flexibility in the completion of tasks,
  • regarding support for the crowdworker,
  • regarding communication,
  • regarding work environment as well as
  • data privacy and sphere of privacy.
The code of conduct can be signed by interested companies and will be continually developed. The basic principles can be read online at www.crowdsourcing-code.com.
Crowdwork
With crowdsourcing, companies can tap into the knowledge of the entire world: Freelance developers program software, customers test products – the options are limitless.
value added services

Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.

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