Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.
In the area of product policy, one can make the best possible use of every web presence by supplying customers and interested persons with additional services in the form of supplementary product information and entertainment options. The supplementary services offered on the web represent additional value to the customer, show high customer orientation as well as the expert competence of the provider and therefore create competitive advantages over competitors.
Dictionaries and online advice guides related to the topic or offer of the website represent value-added features for the user. The user can purchase the desired product on the website and also obtain additional information, hints and advice on all aspects of the topic. Users appreciate quality contents that supply genuine added-value, and ensure long-term customer loyalty. Furthermore, additional content and further information increase the subject and search engine relevance of the website. Relevant keywords make it easy to find the website, and the integration of dictionaries and online advice guides in the web presence greatly increases the number of visitors.
How can we achieve a “creation of a dictionary and online advice guide” project quickly and efficiently despite the fact that human and financial resources are scarce? The answer is crowdsourcing.
One of the major benefits of the crowdsourcing services at clickworker is the workforce behind the 800,000 Clickworkers strong crowd. In the exemplary project, “creation of a dictionary or online advice guide”, a descriptive text about a term would correspond to one micro job. We can put any number of these micro jobs online at the same time for simultaneous processing by qualified Clickworkers. This means that thousands of help and/or descriptive texts can be generated within a very short time.
We would like to illustrate our “search engine optimized text creation” service based on a short case study.
An Internet platform for persons in search of advice receives countless user questions every day. The platform wants the users to get quick and helpful answers.
The platform commissions clickworker with the prompt creation of these online advice texts. This ensures that they will be able to keep up with the large number of inquiries, satisfy user requests and enhance their website with subject-relevant search engine optimized texts.
The order process
Successful achievement of trainings and tests in the areas of German text creation, grammar and spelling.
350 – 400 words
XML file via email
The uses of our services are almost unlimited. Our service can be used to create an entire dictionary or online advice guide with thousands of definitions and informative help texts, but it can also be used to create a Wiki, a glossary or an information data bank. In addition to writing information texts, the crowd can also fulfill tasks that include research and itemization of topics and terms, as well as frequently asked questions.
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Dieser Artikel wurde am 08.July 2015 von Ines geschrieben.
Ines Maione is responsible for marketing and contact person for PR.