To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.
Sensible presorting starts with the classification and name of the superordinate categories. This is where “less is more”. Too many categories often make a shop look overloaded. Clarity also suffers from too many categories. Categories with only a few articles also ought to be avoided – this could give the customer the impression that the shop only carries a small selection of products. When the main category is determined the next step is the logical categorization of the individual products in the appropriate section.
If the categorization and tagging of the products makes sense, the operators will see an increase in visitors to their site thanks to Google & Co. The good news for shop owners: More visitors generate more turnover.
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Dieser Artikel wurde am 10.August 2015 von Clickblogger geschrieben.