After the mobile update at the end of April, Google carried out its Phantom Update in May 2015. Many domains worldwide noticed that changes had been made to the algorithms; they suffered losses, and Google did not divulge any details. They only disclosed that the update was not connected to the mobile update. Small and medium sized pages were affected – usually editorial pages or advice pages. They had to tolerate a safety loss between 20 and 40 percent whereas brand pages as well as consulting or category references achieved an increase of up to 30 percent. The reason why some domains gained and others lost is open to speculation: insiders suspect that Google rewards pages that offer real added value and unique content.
Google has set a further milestone with the Hummingbird Update: The algorithm of the search will be entirely renewed; earlier updates only involved changes to the ranking algorithms. Google hopes that this change will help classify search requests so that users will obtain more appropriate results than before. With this update, which was put into effect in August 2013, more emphasis was given to keywords and long-tail search requests.
The Webspam Update, better known as “Penguin” will prevent webspam from appearing in the first search request results. Page operators try to use techniques such as cloaking, keyword stuffing or link schemes to ensure that the page appears in top positions. However, this is forbidden according to Google guidelines, because the user does not receive added value from this type of page. The Penguin Update had the desired effect when it was introduced worldwide in April 2012 and in every language.
2011 was marked by the Panda Updates. This algorithm change involved a filter that places low-quality pages with little or no content, or pages that are spiked with advertising, at the rear in search engine ranking. Other negative factors are pages with low dwell time, as well as pages that have no or only a few quality backlinks, or pages in which the search request does not match the title or content of the page. The changes were effective for requests in English in the United States in February; Google followed worldwide in April. Other languages were added in August; Korean, Japanese and Chinese were left out.
No related posts.
Dieser Artikel wurde am 14.September 2015 von Clickblogger geschrieben.
We are using cookies to give you the best experience on our website.
Find further information in our data protection policy. Change cookie settings.
Cookies are small text files that are cached when you visit a website to make the user experience more efficient.
We are allowed to store cookies on your device if they are absolutely necessary for the operation of the site. For all other cookies we need your consent.
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Find the link to your settings in our footer.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot properly without these cookies.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as additional cookies.
Please enable Strictly Necessary Cookies first so that we can save your preferences!