SEO Google Penguin

The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.

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Are you in the mood for a spook? This year we have prepared three mysteries that will fill you with horror. We will post the beginnings of three short ghost stories in this blog article. Ask your YES/NO questions as a comment in this blog and unravel the mystery. Hurry up! Every new clue thins out the fog surrounding the mystic stories.

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text optimization

Text optimization – why bother?

In contrast to offline texts, Web texts address two target groups. One group includes readers who are provided with information and addressed by texts that, for example, describe products in an online shop. The content of these Web texts does not often differ from offline texts, however, users read differently on the Internet: they gather information more quickly and accurately due to the large amount of data on the Internet. The reader glances at the text and scans the information that is important to him. The text is not worth reading unless the desired information is readily available; otherwise the reader clicks to the next text.

The second target group consists of the various search engines that bring the user to the web page in the first place. A text therefore needs to be search engine optimized to achieve top ranking in the search results.

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Welcome to the third part of our series of blog articles about fashion categorization.

Today we will take a look at items that should not be categorized. As a rule you can only sort items in the tree category if there is a suitable category available.

There is for example no space for books, DVDs, etc.

Does that mean that items cannot be categorized if they are not obviously fashion items? NO, because there are categories for different kinds of suitcases or beach towels.

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Unique Content

Good unique content is crucial for the success or failure of an online shop.

On the one hand it is categorized as relevant by search engines like Google and Co. Pages that are classified as relevant based on search input are displayed by search engines at the very top of their results lists. This leads to additional visitor traffic via the search engines. The more pages with good unique content that you offer on your website, the better. Because every individual page of your online shop is located in the index of the search engines, and increases the possibility for more visitors and with that potential customers.

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