Corporate Blog – For marketing experts, blogs have been the focal point of communication with their target groups for quite some time. In the meantime, a growing number of companies fall back on this method of communication. There is work involved in a blog but the effort is worthwhile. The website obtains new, unique content, that can also make potential customers aware of a company, for example through publicity in social networks, including Facebook or Twitter. Correctly used and with suitable topics, blogs can help companies present themselves in a better light. It makes a company look more authentic, sincere and transparent than an advertisement ever could.
Although this does have to have priority when creating a blog, the search engine visibility of the homepage improves because the pages are continuously subject to change and are not stationary. Google & Co. reward the operators of a homepage with better search results if the page is filled with high quality articles, and these are replaced at regular intervals. The consequence is more traffic, which leads to more attention and more sales.
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Dieser Artikel wurde am 07.December 2015 von Clickblogger geschrieben.