Crowdsourcing

Types of crowdsourcing

The Crowdsourcing Report 2012 divides crowdsourcing into different categories. These include:
  • Microworking
  • Creative Content Marketplace
  • Open Innovation and Ideas
  • Collective Knowledge
  • Crowdfunding
  • Engagement and Charity

In microworking users are given mini tasks, which cannot be processed by computers. Complex tasks are often divided into small individual jobs that are put back together again at the end of the project. The payment the users receive for these simple tasks, which includes searching for an address or telephone number or tagging content and products, is nominal.

Read more

Crowdsourcing

The term is composed of the words “crowd” and “outsourcing.” It originally attracted attention in 2006, when the American journalist, Jeff Howe, published his article “The Rise of Crowdsourcing” in “Wired” magazine. Howe ascribes the origins of crowdsourcing to the open-source movement and predicts a radical development with regard to the future production of goods in terms of the manufacturing process, the persons participating as well as the costs involved. The journalist, who, in 2008, also published the book “Crowdsourcing – Why the Power of the Crowd is Driving the Future of Business”, sees crowdsourcing as a process in which a company locates volunteers who are willing to process specific tasks via the Internet. The companies benefit from outsourcing internal tasks to a crowd of outsiders.

Read more

tips for writing effective sales copy

There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.

But what characterizes a good sales copy?

Read more

Taking part in an online survey or feeding data are allegedly ways of earning a bit of extra money – via mouse click from home and without any prior knowledge. It sounds almost too good to be true.

more (in German)

Processing jobs on the Internet: categorizing clothes, describing products or programming software. As a result of digitalization, companies are increasingly dividing projects into small jobs and outsourcing them via crowdsourcing platforms to large numbers of people worldwide – so-called crowdworkers.

more (in German)