What is crowdsourcing? (part 2/2)

18.01.2016

Crowdsourcing

Types of crowdsourcing

The Crowdsourcing Report 2012 divides crowdsourcing into different categories. These include:
  • Microworking
  • Creative Content Marketplace
  • Open Innovation and Ideas
  • Collective Knowledge
  • Crowdfunding
  • Engagement and Charity

In microworking users are given mini tasks, which cannot be processed by computers. Complex tasks are often divided into small individual jobs that are put back together again at the end of the project. The payment the users receive for these simple tasks, which includes searching for an address or telephone number or tagging content and products, is nominal.

The situation is quite different on the creative content marketplaces. Companies and private individuals offer creative tasks on numerous platforms; these jobs are more complex and better paid because they demand expert knowledge. These can include the creation of websites, banners or logos.

In open innovation the focus is placed on creativity. Companies outsource their innovation process and strive, with the help of the crowd, to create new product ideas, produce, optimize and market products. This process can also be used to develop problem-solving solutions. High customer satisfaction is guaranteed thanks to the wide range of persons participating.

The term collective knowledge describes the collection as well as filtering and organization of knowledge. In so-called group or collective intelligence many users put their knowledge at the disposal of the crowd. Wikipedia is an excellent example of this phenomenon. Likewise, the assessments or decisions of a large pool of different people can deliver equally good results as those of an expert in his field. So-called prognosis platforms make use of this principle.

The term crowdfunding is used when the crowd finances projects or the development of new products. The crowd can sponsor projects via special platforms; in this case, special emphasis is placed on the non-material aspect. However, crowdfunding is also used as a means of preliminary financing in the United States. A provision is disbursed to the sponsors if the project is successful at the end.

In engagement and charity the term reveals that the crowd is expected to donate something. However, in this case the focus is on non-profit projects. Money donations are accepted but the organizations are just as happy to receive donations in kind such as food or clothing, as well as the involvement of voluntary helpers for various projects and events.