When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations that provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.
However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.
But what should be in a description of destinations also depends on the target group. Active vacationers want to know what they can undertake, for example tourist attractions and how they can be reached. Parents are more interested in what activities they can do with their children; party vacationers are more interested in the nightlife, bars and clubs.
The tone and style of the text also depend on the target group. Whereas formal language is appropriate for expensive luxury trips, casually written texts are better suited for low budget trips. Irrespective of whether easygoing or serious, the style must be interesting and vivid. These texts communicate emotions and longings; the reader feels good and the wish to plan a vacation develops. However, it is important that the descriptions of destinations are authentic. Talent and skill are important when writing a text, but expert knowledge is essential. The author can only “sell” authentic information and give insider tips if he knows a lot about a country, a region or a city.
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Dieser Artikel wurde am 29.March 2016 von Clickblogger geschrieben.
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