Crowdsourcing for SMEs

The big companies already demonstrated it. Companies like Tchibo, Ritter Sport, dm, Lego, McDonalds and Starbucks have already discovered crowdsourcing for quite some time for its marketing acitivities, in order to get new product ideas, opinions and user behavior directly from consumers. Quick and large scale.

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duplicate content

On the Internet, duplicate content is a problem that arises in many different forms. Web users are often faced with identical content when doing online research. Search engines react to identical content with negative rankings, and website operators are frustrated when Google & Co. suddenly stop listing their offers in the search results.

Duplicate content describes a many-faceted phenomenon that occurs on the Internet when identical or similar content appears on various websites. It can involve similar texts or text modules within the same domain (so-called internal duplicate content) or on various web domains (external duplicate content.) The duplicate content can soon become a make-or-break for the successful operation of websites. Similar texts give Internet users the impression that their online research has been pointlessly misrouted and at the same time, deliberate or non-deliberate duplicate content can have a negative influence on ranking given by relevant search engines.

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