Digitalization of data – technical revolution with impact
The digital change now encompasses nearly all the areas of social life. Internet and social media determine everyday professional and private life. Communication via smartphone and SMS, doing research via PC and tablet, maintaining social contacts via Facebook and Twitter – digitalized data shape social behavior and have revolutionized industry and trade.
As a huge reservoir of information, the Internet is essentially linked to digitalization of data, and computers produce the virtual realities of infinite cyberspace with data. Digitalization of data has made the overall flow of information quicker and more effective. Data stored online help establish skills, competencies and product markets on a global level. Cloud computing provides extensive storage and application resources on the Internet. Special programs manage texts, images, and data. Online shops offer their ranges of products on web portals; retailers and service providers promote their services or sales articles on the Internet.
Digitalization of data has changed communicationThe digitalization of data is based on coding analogue values into binary signals via sensors. Forerunners include the Morse alphabet, telegraphy and the Baudot code. The tremendous advance in digital information is that it can be processed and distributed in an exceptionally quick, universal and inexpensive manner. Within just a few decades the automatically controlled transfer and storage of visual, acoustic, magnetic values has changed the standard methods of communication in education, economy, and politics. Mobile online devices enable access to various content irrespective of the time of day or location; eLearning, eBooks, online newspapers, Internet forums and eCommerce all make use of digital data.
The digitalization of data can help companies increase their economic efficiency by making use of information and communication technologies to streamline business processes. Companies experiment with flexible business models, adapt their processes to meet the modified demands of their customers. Manufacturers, retailers and consumers are linked via the Internet; products and machines are interconnected via intelligent technologies. Digitalization influences eCommerce and traditional trade sales systems and distribution networks. With the flood of information available, online shops need suitable strategies to attract potential customers who are increasingly searching for products via the Web.
Increasing turnover with digitalized product dataIn eCommerce one strives to react to the altered expectations of the customers who can access information anytime and anywhere with Google or apps. As a result, digitalized product data are the basis of a successful online business. Retailers or businessmen must carefully prepare the necessary data in order to improve offers on the Internet or achieve competitive advantages. Optimized product names and descriptions geared to meet personal customer requests will draw attention to your activities.
The quality of the product data provided will determine whether customers select the item. They are a decisive factor and can increase the conversion rate and influence search engine rankings. Maintenance and tagging of reliable product data are important in order for Google & Co. to be able to filter out the relevant information. Provided with suitable tags and attributes that describe, for example, the color, size or material, and sorted into categories, make offers easier to find on the Internet. Charts, files, catalogues and images that include information about the products are broken down into numerous attributes and listed online where customers can easily call them up.
Preserving cultural assets with digital copiesIn modern marketing, data are digitalized with regard to the preferences and habits of buyers. This data is collected and assembled to create complex profiles to specifically include customers in the sales process, or individually address them with activities via newsletters or social media. Consumer address data are transcribed from images, receipts and emails, stored and used, for example, for marketing campaigns. This of course raises the issue of personal data protection and many Internet users feel that a sensitive handling of the information is essential.
Digitalized data are also the basis when archives or museums put their cultural assets online. Libraries produce digital copies of their books; organizations and museums display their collections as digital copies on Internet portals. Medieval manuscripts, historical prints and newspapers are digitalized, as are valuable paintings. Experts inventory archeological objects via data that they enhance with tags, classify, furnish with details about the measurements, period and place, to preserve cultural and intellectual heritage from damage or from loss of the originals. This also makes mountains of bureaucratic files easier to manage. Special document services use scan technology to digitalize contracts, certificates, delivery receipts, maps, microfilms to enable space-saving storage, simple research and flexible access.