Marketing Börse: Listening to the customer – crowdsourcing for SMEs

29.04.2016
Crowdsourcing for SMEs

The big companies already demonstrated it. Companies like Tchibo, Ritter Sport, dm, Lego, McDonalds and Starbucks have already discovered crowdsourcing for quite some time for its marketing acitivities, in order to get new product ideas, opinions and user behavior directly from consumers. Quick and large scale.

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