Content Marketing

Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.

In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.

Read more

What do product descriptions share with duplicate content? And how should you deal with keywords?
With product descriptions, numerous things must be taken into consideration to ensure that they fulfill the standards of your products and provide effective sales support.

more (in German)

Survey Tool

At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.

Beginning immediately you can …

 

  • Create your online survey with us and obtain Clickworkers as participants.
    For this purpose a survey tool integrated into the job process is at your disposal.
    A survey can be comfortably created per drag and drop with the survey tool.
  •  

  • Determine your target group/survey participants not only based on age, gender and country for each assignment, but instead set a predefined team as the participant group.
    The teams can be individually defined and named in your customer account under the menu option “Teams”.
  •  

  • Create a block list with participants who should not take part in your online survey.
    This function can be very helpful especially if you have already commissioned and completed a survey, and want to prevent the same Clickworkers from taking part in the new survey.
With the new possibility ’to create the online survey directly with us’, three survey service options are now available for you and can be choosed in the order form.

Read more