Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.
55 percent of the consumers search for products on Amazon instead of Google.1
Nine out of ten consumers check for products on Amazon even if they intend to purchase it on a different website.2
58 percent of the consumers turn their backs on online shops if they have had bad customer experiences there and will turn to Amazon instead.3
With over 488 million products (US market)4 the findability of one’s own items on Amazon is essential. Who wants to have items listed on page 25? This is why we have put together ten tips to help you improve your product ranking on Amazon.
Lately more and more projects can be found on clickworker that can be, or in some cases must be, performed outside the home. Here we present a little photo shopper guide, so that you can hit the streets armed with your smartphone.
Known to experts as point of sales (POS) analysis or product audits, the related job counterparts in the freelance world are collectively termed, for example, mystery shopping, even though strictly speaking no explicit shopping activity takes place. The requirements however are similar: you are asked to visit a store, and take pictures of specific products, shelves or promotional displays, and then upload the photos. Sometimes this job is also combined with 2 or 3 questions about the product presentation. At clickworker we therefore often refer to this kind of task as “photo shopping.”
Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the question of favor or disfavor. Here, we’ve compiled for you what exactly it is, how it works, and how you and your company can benefit from it.
Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager. In this blog post we take a closer look at the challenges and opportunities of customer insight management.
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