voice search

In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.

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Google Ranking

The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank more poorly than another. We’ll tell you the most important factors that influence Google ranking, independent of the quality of your search engine optimization. In addition we’ll share with you which factors allow a more exact measure of success for your SEO campaign.

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Optimization of search and filter functions

While users used to make their way to the desired subpage via a navigation menu, today a shop’s search function is most commonly used. In this guest post Ines Maione from clickworker demonstrates how you can offer your customers an even more effective search function with the help of crowdsourcing.

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Voice commands change the SEO world

In June 2011, Google introduced “Google Voice Search”, thus launching a new era in search query strategies. By the end of 2013 when Google introduced voice control for its Chrome browser a large number of users started to make their search queries with voice control instead of typing them on the keyboard.
The change in search query user behavior also has a significant effect on search engine optimization (SEO).

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new workplace

The world of work has become complicated, too complicated for conventional human beings, which is why they construct help in the form of artificial intelligence. Was it naïve to believe that Homo sapiens would be able to defend its superiority against this competition for good?

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