My friends are all having children and building houses, and are spread out around the country. In our early 30’s it really is a big event when we manage to meet up and reminisce about the old days.
It only takes a couple of anecdotes about common experiences (and maybe a glass of good chardonnay) and I am 18 again, singing along at concerts at the top of my lungs, or jumping shrieking into a lake on some after-hours moonlight outing.

Storytelling Storytelling can work according to this exact same principle. A reader gets pulled into a story that speaks to him, and in doing so, allows him to understand and experience the story, almost as if he were part of it. This method of storytelling is used in many areas today. In marketing or advertising, and in the fields of education or journalism, information and facts are imparted by way of telling stories.

Read more

Fake Influencers

Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.

Read more
AI Based Search

This week on AI in Industry we interview Vito Vishnepolsky of ClickWorker. Clickworker is a large and well-rated microtasking marketplace. Clickworker cloud technology platform caters data management and web research services as well as AI algorithms training.

more