My friends are all having children and building houses, and are spread out around the country. In our early 30’s it really is a big event when we manage to meet up and reminisce about the old days.
It only takes a couple of anecdotes about common experiences (and maybe a glass of good chardonnay) and I am 18 again, singing along at concerts at the top of my lungs, or jumping shrieking into a lake on some after-hours moonlight outing.
Storytelling can work according to this exact same principle. A reader gets pulled into a story that speaks to him, and in doing so, allows him to understand and experience the story, almost as if he were part of it. This method of storytelling is used in many areas today. In marketing or advertising, and in the fields of education or journalism, information and facts are imparted by way of telling stories.