Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

Read more

The term “clickworker” was famously coined in the year 2000 in a NASA crowd sourcing project. Back then the project concerned detecting and classifying craters on photographs of the surface of Mars. It was a project that, due to the enormous amount of data, could never been completed by NASA employees alone. However internet users were able to accomplish the task, and the term “clickworker” was also born as a byproduct.

Adult penguin and fledgling
(Image by Pixabay.com user MemoryCatcher)

Read more

Image annotation

Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.

Read more

Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

Read more