Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?

Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.

The clickworker app is our mobile workplace. The last status report is almost six months old, so it is high time for another AppDate. After all, there is a lot to report about the mobile Workplace – new languages, new features and new perspectives.

Controlling your smartphone without touching it is now possible using your voice. Sentences like, “Hey, Siri, what’s today’s weather going to be?” or “Ok, Google, navigate to my house” are common requests that your smartphone can easily process thanks to speech recognition. Today we’ll explain how you can not only easily earn money with audio recording jobs, but also make a large contribution to the development of speech tools.

The Smart Application of Speech Recordings

The usage of voice recognition already goes well beyond smartphones. So-called home assistants like Alexa turn your house into a smart home, for example by controlling your multimedia system via voice command. In addition, speech tools have also been successfully deployed in the medical field. Through voice recording, which is automatically transcribed as text, nursing staff can devote their time to patient care while simultaneously recording their health condition. The possible applications are therefore numerous, but the full potential is still a long way from being exhausted.

Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.

Earn money with your smartphone no matter your location? Sounds tempting, but does it really work? We’ll give you an insight into the world of mobile jobs, and show you which options the clickworker app offers you.

Decide for Yourself Where You Work

The work world is in a constant state of flux. Technical developments and innovations have created freedoms that were unthinkable a few years ago. Today more and more people dream of trading their dreary office routine for a flexible work model. A work-life balance is what many are trying to achieve, by reconciling free time, family and career. Ironically we are always carrying the solution for a self-determined and independent work life in our pocket.

Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.

An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?

What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?