Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?
Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.
The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.
Artificial intelligence has long been a reality in copywriting. On the basis of structured data, machines create product descriptions, stock market information, and weather forecasts. So well in fact that the results can hardly be distinguished from compositions produced by humans. But AI can do even more: the creation of fairy tales and stories is also possible at the push of a button.
The clickworker app is our mobile workplace. The last status report is almost six months old, so it is high time for another AppDate. After all, there is a lot to report about the mobile Workplace – new languages, new features and new perspectives.
Meta tags are out, keywords are useless, likes perform SEO miracles, … and finally, SEO is dead. Hardly any term from the World Wide Web gives rise to as many myths as SEO. This is no surprise since almost everyone who works on the Internet is in some way involved in search engine optimization. So is there any truth in the SEO myths? Seven mistakes are very persistent.
Good text content is important for findability on Google but content in other formats must not be overlooked either. Photos and videos, for example, are more important for your website than you probably suspect.
What Do Images Do to Us?
Images affect us more quickly than any words because our eye perceives them immediately. This causes an instant reaction and creates emotions. In addition, infographics, images and videos vividly illustrate things that are difficult to describe. There is truth to the saying “A picture is worth a thousand words.”
Controlling your smartphone without touching it is now possible using your voice. Sentences like, “Hey, Siri, what’s today’s weather going to be?” or “Ok, Google, navigate to my house” are common requests that your smartphone can easily process thanks to speech recognition. Today we’ll explain how you can not only easily earn money with audio recording jobs, but also make a large contribution to the development of speech tools.
The Smart Application of Speech Recordings
The usage of voice recognition already goes well beyond smartphones. So-called home assistants like Alexa turn your house into a smart home, for example by controlling your multimedia system via voice command. In addition, speech tools have also been successfully deployed in the medical field. Through voice recording, which is automatically transcribed as text, nursing staff can devote their time to patient care while simultaneously recording their health condition. The possible applications are therefore numerous, but the full potential is still a long way from being exhausted.
Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.
Clear questions, clear answers and a precisely defined target group ensure that nothing can go wrong in a survey. Or can it? Why is it that some surveys have a surprisingly low response rate? We provide answers and ten tips on how to optimize the response rate in an online survey.
Earn money with your smartphone no matter your location? Sounds tempting, but does it really work? We’ll give you an insight into the world of mobile jobs, and show you which options the clickworker app offers you.
Decide for Yourself Where You Work
The work world is in a constant state of flux. Technical developments and innovations have created freedoms that were unthinkable a few years ago. Today more and more people dream of trading their dreary office routine for a flexible work model. A work-life balance is what many are trying to achieve, by reconciling free time, family and career. Ironically we are always carrying the solution for a self-determined and independent work life in our pocket.
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