The current Corona crisis makes it clear to all of us how important it is that we are provided with sufficient and comprehensible information on crisis issues that directly affect us. It is particularly important here to provide information on how we act correctly and thus contain the crisis. In the case of the Corona crisis, this is primarily a matter of informing the entire population about hygiene and prevention measures that everyone should follow in order to protect themselves and others.
Due to current events, the Chair of Information Management at the University of Göttingen is dealing with these same educational measures within the framework of its research on digital health topics. Read more
Question – Answer. A simple scheme that everyone understands. And because Google is constantly working on making searches more and more convenient for users, the answer to the question often appears at the top of the result list immediately after a question has been asked – as well as a free drop-down menu with more FAQs. These are FAQ Rich Snippets – coveted by many SEOs, but not uncontroversial because these Rich Snippets do not necessarily lead to more clicks. What is so interesting about Google’s relatively new feature?
Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?
The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.
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