Different Types of Crowdsourcing


The term “crowdsourcing” was originally coined by “Wired Magazine” writer Jeff Howe in 2006 and is a combination of the words “outsourcing” and “crowd”. Outsourcing traditionally describes transferring work processes from your own company to an external service provider in order to use the economies of scale involved and minimize costs. A crowd generally describes a large number of individuals who form a community.

The principle therefore describes a process in which companies outsource parts of their work processes and fall back on a community of thousands of people (the crowd) instead of individual service providers. Companies, so to speak, work with the “intelligence of the masses”. Individual persons who participate in the crowd are called crowd workers or clickworkers often registered on crowdsourcing platforms.

Crowdsourcing works with or without payment. The best-known example of a project in which crowd workers are not paid is the online encyclopedia Wikipedia.
It is a crowdsourcing platform everyone can work with and everyone can complement or change. But crowdsourcing is not only divided in regard to finances but also in regard to its different types and application areas.

Crowdsourcing Microtasking


When it comes to microjobbing or microtasking very small tasks, so-called microtasks, are offered to a large group of Internet users. In most of the cases these microtasks result out of a major project that has been divided into many similar subtasks.

The crowd is always a good choice whenever companies have to handle a larger number of tasks in a relatively short period of time. The use of the crowd makes a large number of workers available on demand without creating any overhead costs. Therefore, when demand is irregular, a company can make use of the manpower of thousands of workers on a flexible basis.

It goes without saying that the crowd is best used for tasks that are easily divided into individual microtasks and then reassembled to a convincing overall result after completion. In addition, the task that is being outsourced must not require any profound knowledge of your own product or company. This is essential to ensure that a sufficient number of qualified workers are available to implement the project in a short period of time and provide satisfactory results.

How does it work?

We analyze your requirements together with you and divide your project into individual work parcels, so-called microjobs.

A network of over 3.6 million qualified Clickworkers all of whom have proven their expertise in a multi-level qualification process are then at your disposal, and can start work on your order immediately.

We reassemble the microjobs after they have been completed and deliver the finished overall result.

Typical Applications

AI Training Data

Creation, research and processing of training data for AI systems.

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SEO Content

Creation and optimization of texts in numerous languages and varieties.

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Categorization & Tagging

Structuring large amounts of data by categorizing and indexing.

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Web Researches

Address data research and verification, leads and keywords researches, …

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There is an empty canvas. You may place a tile upon it, but you must wait to place another. Individually you can create something. Together you can create something more.– Reddit Place

Reddit Place 2022

Creative Crowd – An unusal, recent Example

To illustrate the system a bit, we can look at Reddit’s recent crowd experiment.

Originally intended as an April Fool’s joke in 2017, the “Place” project was repeated in 2022. In the beginning there was an empty canvas of four million (2000 × 2000) pixel squares. For 4 days, every Reddit user was able to color a pixel of their choice on a small cooldown of a few minutes.

Several subreddits coordinated to claim and decorate certain sections of the canvas for themselves. It was only through this collaborative effort of over 6 million participating users that this breathtaking result could be achieved in the end. The development of the canvas can also be viewed as a time-lapse video.

Crowdsourcing – FAQ

What is Crowdsourcing?

Combination of the words “outsourcing” and “crowd”. Outsourcing work processes with the help of a community instead of individual service providers.

How does Crowdsourcing work?

Define a fitting crowdsourcing type for your project and create tasks for the crowd. E.g. microtasking: split up a large project into many parts.

Why Crowdsourcing?

Utilize crowd knowledge to source expertise and availability of millions of crowdworkers or Clickworkers to deliver fast, efficient results to your company.

Where to use Crowdsourcing / Where can it be applied?

There are countless application areas for crowdsourcing. For example Training Data for AI, SEO text creation, Categorization and Tagging, Surveys, Web Research, Mobile Crowdsourcing and Product Data Maintenance..

When is Crowdsourcing effective?

For big, data hungry projects. Getting diversity of impressions and fast problem solving.