About Crowdsourcing – Definition and Worth Knowing

Increasing efficiency with the power of the crowd Have you got a large-scale project that needs to be processed in a short period of time? Would it reassure you to know that the manpower of over 2 million workers is available on demand? Out of the question? clickworker can arrange it! We have a network of over 2.8 million Clickworkers at our disposal ready to handle and complete your projects without any overhead costs. This means that your company profits from a flexible reaction to peaks in demand, and unexpected large-scale projects do not represent an insoluble task.


Crowdsourcing – Definition and Origins

Crowdsourcing at clickworker
– How does it work?

We analyze your requirements together with you and divide your project into individual work parcels, so-called microjobs. A network of over 2.8 million qualified Clickworkers all of whom have proven their expertise in a multi-level qualification process are then at your disposal, and can start work on your order immediately. We reassemble the microjobs after they have been completed and deliver the finished overall result.

Crowdsourcing Microtasking

Typical Applications for Crowdsourcing Platforms

AI Training Data via Crowdsourcing Platforms

Creation, research and processing of training data for AI systems.

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Unique Content via Crowdsourcing Platforms

Creation and optimization of texts in numerous languages.

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Categorization & Tagging via Crowdsourcing Platforms

Structuring large amounts of data by categorizing and indexing.

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Web Researches via Crowdsourcing Platforms

Address data research and verification, leads and keywords researches, …

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Self Service – clickworker Crowdsourcing Platform

Use our Self-Service Marketplace to place your text creation, translation or survey orders. This service is specially designed for smaller or standardized tasks. It involves no setup fees for the wide-ranging project setup and specification.

This is how a text order can be placed:

  • specify the text category, language, length and quality level,
  • formulate the instructions for the authors
    Tips to create a briefing
  • insert topics, keywords and keyword density or upload these data via excel file,
  • if needed, the task form which will be displayed to the authors can be edited individually,
  • charge credit to your account and submit your order
Order SEO Texts

Crowdsourcing Managed Service by clickworker

Please find all solutions offered on our crowdsourcing platform on the page “Our Solutions” as well as further services offered by clickworker.
If you are not able to find the perfect solution for your challenge we look forward to hearing from you. Gladly, we will try to find a solution for your specific project.

We provide a full service regarding crowdsourcing solutions during the entire order process.
In addition to discussing your order with you, we show you the different options, outline the project, separate it into smaller tasks, distribute these tasks to our Clickworkers, provide the assurance for high quality, and take care of the payments for the Clickworkers.

Contact our sales team +49 (0)201 959718-0

Crowdsourcing – definition, origins and types of crowdsourcing platforms

The term “crowdsourcing” was originally coined by “Wired Magazine” writer Jeff Howe in 2006 and is a combination of the words “outsourcing” and “crowd”. Outsourcing traditionally describes transferring work processes from your own company to an external service provider in order to use the economies of scale involved and minimize costs. A crowd generally describes a large number of individuals who form a community.

The crowdsourcing principle therefore describes a process in which companies outsource parts of their work processes and fall back on a community of thousands of people (the crowd) instead of individual service providers. Companies, so to speak, work with the “intelligence of the masses”. Individual persons who participate in the crowd are called crowd workers or clickworkers often registered on crowdsourcing platforms.

Crowdsourcing works with or without payment. The best-known example of a crowdsourcing project in which crowd workers are not paid is the online encyclopedia Wikipedia.
It is a crowdsourcing platform everyone can work with and everyone can complement or change. But crowdsourcing is not only divided in regard to finances but also in regard to its different types and application areas.

Different types of crowdsourcing platforms

Types of Crowdsourcing Platforms

Microtasking as an important sector of crowdsourcing

When it comes to microjobbing or microtasking very small tasks, so-called microtasks, are offered to a large group of Internet users. In most of the cases these microtasks result out of a major project that has been divided into many similar subtasks.

The crowd is always a good choice whenever companies have to handle a larger number of tasks in a relatively short period of time. The use of the crowd makes a large number of workers available on demand without creating any overhead costs. Therefore, when demand is irregular, a company can make use of the manpower of thousands of workers on a flexible basis.

It goes without saying that the crowd is best used for tasks that are easily divided into individual microtasks and then reassembled to a convincing overall result after completion. In addition, the task that is being outsourced must not require any profound knowledge of your own product or company. This is essential to ensure that a sufficient number of qualified workers are available to implement the project in a short period of time and provide satisfactory results.

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