Case Study Web Research of Leads ‘Axzo’
How clickworker helped Axzo to optimize its customer and prospect lists to improve sales conversion
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Axzo develops and publishes business and technical training materials for instructor-led courses offered by community colleges, trade schools and continuing adult and employee education programs.
In order to build their prospect list, they hired clickworker to research all the institutions and programs offering courses in their subject areas (such as Microsoft Offi ce and Quicken®) and provide up-to-date information about them.
clickworker customized a three-step solution that included a generalized Web lead research for training institutions, verification that they were offering classes in specific subject areas and that contact detail and institution information was current, and finally authentication of all course and content information. Axzo’s sales force was given the validated prospect list along with URLs for each individual course description. The result was a quantifiable lift in sales conversion.
