Lead Web Research

Case Study Web Research of Leads ‘Axzo’

How clickworker helped Axzo to optimize its customer and prospect lists to improve sales conversion

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The Challenge

Axzo develops and publishes business and technical training materials for instructor-led courses offered by community colleges, trade schools and continuing adult and employee education programs.

In order to build their prospect list, they hired clickworker to research all the institutions and programs offering courses in their subject areas (such as Microsoft Offi ce and Quicken®) and provide up-to-date information about them.

The Solution

clickworker customized a three-step solution that included a generalized Web lead research for training institutions, verification that they were offering classes in specific subject areas and that contact detail and institution information was current, and finally authentication of all course and content information. Axzo’s sales force was given the validated prospect list along with URLs for each individual course description. The result was a quantifiable lift in sales conversion.

Project Data

Clickworker qualifications: must pass assessment courses in Web research and data authentication
Number of institutions researched: More than 4,400
Data transfer: Results were provided in a .csv format via email

Workflow

Client stipulates worker criteria and job scope
Clickworkers locate training institutions in generalized search and capture their URLs
Clickworkers take URL, verify existence of course(s) in training areas and contact data
Clickworkers identify URL associated with actual course description and confirms course is still being taught
Editorial review process
Unsatisfactory results returned to Clickworkers for revisions
Satisfactory results compiled and returned to Axzo

Benefits

Quick lead web research of potential cllient data
Effectiv support for sales activities
Reliable results researched and checked by humans
Scalable throughput, flexible workforce
API integration