SEO Text Creation

Case Study SEO Text Creation ‘IDG’

How clickworker created content for a keyword-rich 800-page financial term dictionary

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The Challenge

IDG Business Media GmbH, the German subsidiary of global publishing giant IDG, came to clickworker with the request to produce original, search engine optimized content for an 800-page fi nancial term dictionary for one of their media properties, CFO World.

The Solution

Clickworkers researched and generated a list of topics for the dictionary. IDG/CFO World approved a final list of 800 terms and Clickworkers wrote the definitions, reviewed each others work and ensured that it was unique and not copyrighted.

Project Data

Clickworker qualifications: must speak and understand German and pass several assessment courses in writing and editing; extra control added to ensure all material was original and not copyrighted
Suggested topics: 1,000
Total definitions written: 800
Words per definion: approx. 250
Data transfer: Excel files via e-mail

Workflow

Client stipulates worker criteria and job scope
Clickworkers provide potential topics by category
Client finalizes topic list
Clickworkers create and submit 250 word definitions
Editorial review process
Secondary layer of editorial review, including copyright review
Unsatisfactory results returned to Clickworkers for revisions
Satisfactory results compiled and returned to IDG

Benefits

SEO text creation of financial term definitions
Expert crowd / specialist knowledge
Quick seo text creation – even in large quantities
Scalable throughput, flexible workforce
Quality controlled results