Our Clickworkers manually analyze and categorize text-based customer feedback, accurately and at scale. We help you structure raw feedback into actionable insights. Whether you’re dealing with support tickets, user comments, or open survey fields, our service ensures sensitive content is processed with care without relying on more error-prone or opaque tools and systems.
Our feedback categorization services are ideal for companies that receive open-ended input from users, employees, or customers and need help turning it into structured, actionable data.
Our feedback categorization services offer a simple and scalable solution for turning raw, unstructured text into clear, usable insight without relying on complex tools or AI systems.
Free-text feedback is often too ambiguous or emotionally complex for automated tools. AI models struggle with sarcasm, idioms, mixed sentiment, or vague phrasing, and most companies either don’t have the resources to fine-tune custom models or don’t want to risk their feedback being misinterpreted.
Our Clickworkers bring context-awareness and language sensitivity to the task. They can recognize patterns, interpret intent, and classify feedback into meaningful categories based on real human understanding. This is especially useful for organizations that value data privacy and don’t want sensitive customer input sent to opaque algorithms.
Not sure whether a human-based or automated solution is right for your feedback analysis? Here’s how our Clickworker-led approach could compare to AI-driven tools.
| Aspect | Human (Clickworker) Analysis | Tool/AI-Led Analysis |
|---|---|---|
| Interpretation of nuance | Understands sarcasm, mixed sentiment, idioms, and vague phrasing | Often misinterprets sarcasm or ambiguity |
| Context awareness | Considers context, tone, and user intent | Relies on keyword patterns; can lack deeper contextual understanding |
| Adaptability | Flexible in handling new topics, edge cases, or evolving terminology | Requires retraining or fine-tuning for changes |
| Accuracy on small datasets | High accuracy even with limited data | Needs larger, labeled datasets to perform reliably |
| Language sensitivity | Recognizes cultural nuance and language-specific expressions | Can struggle with regional or domain-specific language |
| Setup time | Fast onboarding; no model training required | Requires configuration, training, or model selection |
| Transparency | Human logic ensures full explainability and reviewability | Often a “black box”; outputs can be harder to explain or audit reliably |
| Data privacy | No storage or reuse of your data by default. GDPR-compliant, ISO/IEC 27001 certified. Access only by qualified Clickworkers under strict data protection policies and, if required, signed NDAs. | May involve data sharing or retention, depending on the platform |
| Scalability | Scales efficiently with access to thousands of Clickworkers | Scales well technically but may suffer in accuracy at volume |
| Cost efficiency | Ideal for ongoing, moderate-volume projects | May be more cost-effective for massive, highly repetitive tasks |
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DATEV, a German provider of payroll and accounting software, receives over 1,000 pieces of free-text user feedback every week through its product interface. Because the input is unstructured, AI tools weren’t reliable enough to interpret the data. Instead, DATEV chose clickworker to manually categorize this feedback into clearly defined themes. The process is handled entirely by Clickworkers and integrated into DATEV’s workflow, making large volumes of customer feedback manageable, reportable, and useful.
Our feedback categorization services follow a streamlined, scalable process designed to seamlessly enhance your existing workflow:
1
Data transfer
We receive your unstructured feedback: this can include user comments, bug reports, survey responses, or support messages.
2
Manual categorization
Each feedback entry is reviewed and categorized by specially trained Clickworkers, using your predefined taxonomy or tagging logic. Workers interpret tone, context, and intent to ensure accurate classification.
3
Quality assurance
We can apply spot checks, consistency rules, and optional overlap (dual tagging) to ensure data quality. Deviations can naturally be flagged and corrected.
4
Delivery
Final results are integrated directly into your internal system to minimize time loss, which is especially important when a customer/commenter needs a quick and accurate reply to their query or review.
Get in touch with us!
Looking for support beyond feedback analysis? clickworker also handles other large-scale tagging tasks to help you structure elements such as your product catalog, improve searchability, and optimize user experience across your digital platforms.
We can process nearly any kind of open-ended user input, including product feedback, bug reports, feature requests, survey responses, support messages, and more.
Yes. Similarly to other services, such as our product categorization and tagging, you can provide a predefined category system, tagging rules, or examples. We will train our Clickworkers to work accordingly. If needed, we can also help you develop a useful taxonomy based on sample feedback.
No. All categorization is done manually by qualified Clickworkers. This ensures a higher level of nuance and accuracy, especially when working with vague, emotional, or context-heavy content.
We ensure data privacy and security through GDPR-compliant processes, ISO/IEC 27001 certified infrastructure, and strict internal data handling protocols. All Clickworkers involved in sensitive tasks are qualified, vetted, and bound by NDAs where required. Data is not stored or reused without explicit permission, and geographic or linguistic access restrictions can be applied as needed.
We support multilingual projects. Our global Clickworker base allows us to categorize feedback in many languages, provided we can qualify native speakers for the task.
You’ll receive categorized feedback in your preferred format, either directly into your system or, for example, via an Excel or CSV file. Each entry includes the original text and its assigned category or tag.
Turnaround time depends on volume and complexity, but our scalable workforce allows us to process thousands of entries per day, often within a few hours for smaller batches.
Both are possible. Many clients use us for ongoing categorization (such as weekly incoming feedback), while others request one-time projects or historical backlogs.
Yes. We’re happy to run a small test project to validate the process, fine-tune the taxonomy, and align expectations before scaling up.
