WebForms – the free clickworker tool for creating online forms

16.01.2017

free form tool

Our “WebForms” tool arose from a project in North Rhine-Westphalia titled “web-to-crowd” that was completed at the end of March 2015. The goal of the project was to create a system that would make it easier for small and mid-sized digital media and content industry companies to access the crowd. As a consequence thereof we entirely revamped our self-service marketplace. Numerous features and a user friendly interface make it easier for less technically adept persons to place text creation orders, translations and surveys.

At the same time, the self-service marketplace also provides tools enabling users with large or ongoing order volume to customize the orders to meet their demands. One of these tools is the above-mentioned WebForm tool. This tool is integrated in every order process. In the survey sector, the tool will help you create your survey form. You can edit the task view, which is displayed to the Clickworkers in the text creation and translations sectors.
The tool can also be used separately and free of charge for your own purposes, irrespective of a text, translation or survey order placed within our marketplace.

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The ten most important e-commerce trends in 2017

05.01.2017

e-commerce Trends 2017

Chatbots, same day delivery or personalized purchases – 2017 promises to be an interesting year. This post provides information about which e-commerce trends will expand and be established and what is behind them.

1. Chatbots

Assistants including Cortana, Siri or Amazon’s Alexo prove that people are quite willing to accept assistance from intelligent machines when they have questions or need help making decisions. This is why chatbots are one of the most significant e-commerce trends. These small programs can bring lasting improvement to the customer’s shopping experience and they are just beginning to take off. For instance, when Facebook presented its bot-engine for the Messenger in 2016, over 30,000 bots were registered just six months later. Users can add them to Facebook-Messenger in the same way as a human contact. The chatbot assists them in the selection of the right eveningwear, the search for the best Italian restaurant or whatever else chatbot operators offer.

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Keyword search: The most important tips and tricks in ten minutes

16.12.2016

Keyword search

Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.

1. The three keyword types

These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.

Interesting for keyword search?
Not at all, because the user already knows which website he/she wants.

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The Ten Most Important Online Marketing Trends 2017

06.12.2016

Online Marketing Trends 2017

There are only a few weeks left until New Year. Reason enough for a blogger like me with a fondness for online marketing to pull out my crystal ball and take a peek at the future. I was able to discern ten online marketing trends, a few of which surprised even me.

1. Influencers are becoming increasingly important

Influencers won’t make you sick, but their opinions are contagious. Just like in real life there are people on the internet who have a strong influence on the opinions formed by large groups. They can be bloggers, Youtubers or other social media stars. If a product, webpage, service provider or something similar is recommended by these people, their followers will do more than just give it a cursory glance. The advantage influencers have is that they are considered credible. Unlike with classic advertising, their opinion is trusted. This comes from a study by the Territory Webguerillas agency from the summer of this year.

If you want to be successful with online marketing in 2017, you should cooperate with bloggers, YouTubers, etc. and win them over with your products and services.

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Answers to online survey related topics

28.11.2016

Answers to online survey related topics

What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.

Online surveys – Definition

Online surveys are polls that are conducted on the Internet. Their goal is to determine customer and user opinions. Online surveys are very cost-effective in contrast to telephone surveys and face-to-face interviews carried out in research institution centers or on the street. In addition, multimedia elements can be easily included in the survey.
However, opinion polls on the Internet are also controversial because surveys that can be accessed by everyone are seldom representative. This is because a portal generally has only one specific user group. For instance, users visiting a vintage car fan site will be less prone to agree with a “prohibition of emissions in motor vehicles.” The level of agreement would certainly be higher on a website that addresses urban gardening. Therefore, average public opinion regarding the “prohibition of emissions in motor vehicles” topic cannot be determined this way.

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