Local SEO – 12 Tips for Regional Search Engine Optimization of Your Business

17.07.2018

Local SEO

Whether you have a butcher shop, hair salon or restaurant, they all need one thing: customers. Whereas people used to just ask around for the best Italian place, today they search for it on Google. For that reason it’s extremely important for regional businesses to rank highly on the search engine. In today’s post we’ll give you a few valuable tips for bringing your website up to par for Google.

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HTTPS: How urgent is the transition?

10.07.2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

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A Snapshot of AI, Machine Learning, and Deep Learning

03.07.2018

Machine Learning

Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential

The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.

What then is artificial intelligence?

At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math.

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Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

19.06.2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

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Image annotation and artificial intelligence

12.06.2018

Image annotation

Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.

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