Paid search results versus organic search results

15.02.2017

organic search results

Do you have to pay to be found?

The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.

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Generating leads online: the 10 best tips

07.02.2017

Generating leads

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips for finding potential customers and for acquiring their contact information.

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Landing Page: Build Cleverly and Avoid Mistakes

24.01.2017

landing page

Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made over and over again. Find out now what those are, how to do it better and what is truly important when it comes to landing pages.

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WebForms – the free clickworker tool for creating online forms

16.01.2017

free form tool

Our “WebForms” tool arose from a project in North Rhine-Westphalia titled “web-to-crowd” that was completed at the end of March 2015. The goal of the project was to create a system that would make it easier for small and mid-sized digital media and content industry companies to access the crowd. As a consequence thereof we entirely revamped our self-service marketplace. Numerous features and a user friendly interface make it easier for less technically adept persons to place text creation orders, translations and surveys.

At the same time, the self-service marketplace also provides tools enabling users with large or ongoing order volume to customize the orders to meet their demands. One of these tools is the above-mentioned WebForm tool. This tool is integrated in every order process. In the survey sector, the tool will help you create your survey form. You can edit the task view, which is displayed to the Clickworkers in the text creation and translations sectors.
The tool can also be used separately and free of charge for your own purposes, irrespective of a text, translation or survey order placed within our marketplace.

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The ten most important e-commerce trends in 2017

05.01.2017

e-commerce Trends 2017

Chatbots, same day delivery or personalized purchases – 2017 promises to be an interesting year. This post provides information about which e-commerce trends will expand and be established and what is behind them.

1. Chatbots

Assistants including Cortana, Siri or Amazon’s Alexo prove that people are quite willing to accept assistance from intelligent machines when they have questions or need help making decisions. This is why chatbots are one of the most significant e-commerce trends. These small programs can bring lasting improvement to the customer’s shopping experience and they are just beginning to take off. For instance, when Facebook presented its bot-engine for the Messenger in 2016, over 30,000 bots were registered just six months later. Users can add them to Facebook-Messenger in the same way as a human contact. The chatbot assists them in the selection of the right eveningwear, the search for the best Italian restaurant or whatever else chatbot operators offer.

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