Types and Importance of AI Training Data

18.05.2020

Types of AI Training Data

1997 was a pivotal year in the world of Artificial Intelligence (AI) as it was the first time a machine managed to defeat a world champion in chess. Deep Blue was an IBM Supercomputer and, after losing to Garry Kasparov 4-2 in 1996, had learned and improved and came back to defeat him in 1997 after a hard-fought battle.

Machine learning (ML) and AI use complicated algorithms to learn and process information. These algorithms mimic the human brain, and just like a human child learns, they can also be taught through data and experience.

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SEO & AI: Top Google position with automatically written text?

07.05.2020

SEO + AI Texts

It is every website operator’s dream. Enter a keyword into a computer and within seconds it will write as many relevant SEO texts as you need. But how advanced is artificial intelligence (AI) really when it comes to writing? Can it produce perfect, search engine optimized texts?

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Participation of Clickworkers in current study on the Corona crisis

27.04.2020

FAQ Rich Snippet

The current Corona crisis makes it clear to all of us how important it is that we are provided with sufficient and comprehensible information on crisis issues that directly affect us. It is particularly important here to provide information on how we act correctly and thus contain the crisis. In the case of the Corona crisis, this is primarily a matter of informing the entire population about hygiene and prevention measures that everyone should follow in order to protect themselves and others.

Due to current events, the Chair of Information Management at the University of Göttingen is dealing with these same educational measures within the framework of its research on digital health topics.
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FAQ Rich Snippets – the new SEO booster?

23.04.2020

FAQ Rich Snippets

Question – Answer. A simple scheme that everyone understands. And because Google is constantly working on making searches more and more convenient for users, the answer to the question often appears at the top of the result list immediately after a question has been asked – as well as a free drop-down menu with more FAQs. These are FAQ Rich Snippets – coveted by many SEOs, but not uncontroversial because these Rich Snippets do not necessarily lead to more clicks. What is so interesting about Google’s relatively new feature?

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Digital Market Research: Simply Getting Marketing Data from the Internet?

14.04.2020

Digital Market Research

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

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