Object Detection and Segmentation

14.09.2021

object detection

In recent years, object detection and segmentation have accelerated significantly. Today, smart algorithms can find and classify countless individual objects within a video or an image. Although it was incredibly difficult for machines to do, it’s now part of our daily existence.

Both object detection and segmentation are powered by Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In this scenario, convolutional neural networks can locate and identify the class each item belongs to within an image.

It has also evolved to be much more than an intelligent algorithm that can recognize objects in photographs stored in a database. It can now find and classify objects in real-time to enable things like self-driving autonomous vehicles and more.

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Concept Testing: Ideas on the test bench

07.09.2021

concept testing

How good or bad is an idea? Concept Testing provides meaningful data on the prospects for success even prior to the development of new products and marketing campaigns. Concept Testing prevents failures from the very beginning.

Why Concept Testing?

Whether a traditional advertising campaign or online marketing with content strategy and search engine optimization, every project carries risks. The risk of a flop is costly. It therefore makes sense to test the real prospects of a product launch or campaign at an early stage. This is where concept testing comes into play. It tests the basic project idea.

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Optimizing Your Business Site for Smoother Customer Experience

02.09.2021

Optimizing Your Business Site

In 2021, there are anywhere between 12 to 24 million online shops across the internet, with more being created every day. With this amount of competition, online businesses must discover effective strategies to attract more customers and maintain their loyalty.

One crucial factor that affects your brand’s success is customer experience. A Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.

This article will dive deeper into what customer experience is and its importance to your business. We will also take a look at nine ways to improve customer experience on your business website.

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The Process of AI Training

02.09.2021

The Process of AI Training

When most people think about artificial intelligence (AI), they think of two possible futures. A positive future where self-driving cars help us navigate our roads and robot servants help us maintain our homes. Or a more negative one, where machines take away our jobs and employment.

Fortunately, it looks like the negative future isn’t one that we have to worry about. AI systems won’t replace humans in the workforce, but rather they’ll exist alongside humans as invaluable sidekicks. While self-driving cars are well on their way to reality, some of our other grandiose goals for AI are still waiting for fruition, however, before we get there, more work needs to be done.

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5 marketing tactics every eCommerce business should be using

13.08.2021

marketing tactics for ecommerce

If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.

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