Social Media Marketing – A Look at the Future

14.11.2018

Social Media

The web is constantly changing. This is especially true for social media. What was new just yesterday is already old today. Innovative algorithms and changing user habits set new trends, and these offer opportunities for social media marketing. What developments will the future bring? We’ll take a look into our crystal ball, based on current trends.

Read more

Online marketing – what you can achieve with video marketing

06.11.2018

Video Marketing

An increasing number of people have discovered video marketing as a means of connecting with consumers. Videos cannot be ignored if you want to attract a lot of attention and increase your Internet presence, as well as expand your online marketing. Videos offer many benefits compared to text and image based web content. It is much easier and quicker to explain complex processes with moving images. Videos present news and information in an exciting manner, and are more likely to appeal to the target group. Moving images get significantly more attention than texts, images or graphic works.

If you want to use videos in your online marketing you must first examine various factors. These include the medium as such, the different techniques, the target group, the right timing as well as the different platforms. Every company must find the platforms and channels that are best suited to its own self-produced video content. In addition, every company must be aware of what kind of video content is suited to its own targets and the respective corporate philosophy. Bright colors, loud music and quick cuts are not the right choice for every company.

Read more

What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

23.10.2018

Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.

Read more

Online reputation – Maintaining a positive image on the Internet

17.10.2018

Online reputation

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

Read more

Optimize Chatbots Using the Crowd

10.10.2018

Chatbots

The term chatbot is probably familiar only to a few people, but it is likely that everyone has come into contact with one at some point. For example when you ask your smartphone a question via voice input, or when you contact a service provider’s customer support. Virtual assistants like Alexa, Google Assistant or Cortana are based on chatbots – programs that enable simple and intelligent communication between people and computer-based systems.

Read more