Good copy is important for findability on Google but content in other formats must not be overlooked either. Photos and videos, for example, are more important for your website than you probably suspect.
What Do Images Do to Us?
Images affect us more quickly than any words because our eye perceives them immediately. This causes an instant reaction and creates emotions. In addition, infographics, images and videos vividly illustrate things that are difficult to describe. There is truth to the saying “A picture is worth a thousand words.”Read more
Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.Read more
Clear questions, clear answers and a precisely defined target group ensure that nothing can go wrong in a survey. Or can it? Why is it that some surveys have a surprisingly low response rate? We provide answers and ten tips on how to optimize the response rate in an online survey.Read more
Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.Read more
An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?Read more