The current Corona crisis makes it clear to all of us how important it is that we are provided with sufficient and comprehensible information on crisis issues that directly affect us. It is particularly important here to provide information on how we act correctly and thus contain the crisis. In the case of the Corona crisis, this is primarily a matter of informing the entire population about hygiene and prevention measures that everyone should follow in order to protect themselves and others.
Due to current events, the Chair of Information Management at the University of Göttingen is dealing with these same educational measures within the framework of its research on digital health topics.
Operators of online shops generally use large amounts of crowd generated content. Product descriptions are the most common form of requested content. Basically every operator needs a website with high quality content for its offers. Either by using the additional information to distinguish themselves from competitors, to reach top positions in search engine rankings and / or to bind visitors and offer them added value. Hotel portals and reservation platforms or the websites of large hotel chains can greatly benefit from crowdsourcing and the creation of high quality content.
Other countries, other customs…other approach
More than half of the online dealers currently sell their products in foreign countries and many more plan to do so in the future. It makes sense to take full advantage of the geographical boundlessness of the “Internet” and increase marketing opportunities.
In addition to providing attractive offers, dealers who want to present their products all over the world and accommodate international demand must win their customers’ trust. A reliable website, transparent prices and secure payment systems are just a few important international features. However, an essential component to gaining the customers’ trust is to find the “right” address and tone.Read more
Reliable test data is essential for modern, self-learning systems. Self-learning systems need them in order to be trained on human behavior patterns and the desired behavior of algorithms. A few examples of the applications are:
robots, autonomic driving systems, language recognition and search engines.
What decision would a human being make, how would they react, where would they expect what, and in what kind of categories do they think?
If you need valid information just ask the crowd. In this instance, crowdsourcing in connection with a full project realization service is an ideal tool to quickly obtain valid data.
Case study – Optimization of search engine results
We would like to present a few practical examples of how our “categorization” service can be used to make search engines within websites “smarter”, and thus improve the relevance of the search results.
Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.