Content enrichment for hotel portals via crowdsourcing

25.01.2016

Crowdsourcing for hotel portals

Operators of online shops generally use large amounts of crowd generated content. Product descriptions are the most common form of requested content. Basically every operator needs a website with high quality content for its offers. Either by using the additional information to distinguish themselves from competitors, to reach top positions in search engine rankings and / or to bind visitors and offer them added value. Hotel portals and reservation platforms or the websites of large hotel chains can greatly benefit from crowdsourcing and the creation of high quality content.

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SEO – product descriptions in 8 languages

09.10.2015

product descriptions

Other countries, other customs…other approach

More than half of the online dealers currently sell their products in foreign countries and many more plan to do so in the future. It makes sense to take full advantage of the geographical boundlessness of the “Internet” and increase marketing opportunities.

In addition to providing attractive offers, dealers who want to present their products all over the world and accommodate international demand must win their customers’ trust. A reliable website, transparent prices and secure payment systems are just a few important international features. However, an essential component to gaining the customers’ trust is to find the “right” address and tone.

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Optimization of search engine results – Case Study

27.08.2015

Search Relevance

Reliable test data is essential for modern, self-learning systems. Self-learning systems need them in order to be trained on human behavior patterns and the desired behavior of algorithms. A few examples of the applications are:
robots, autonomic driving systems, language recognition and search engines.

What decision would a human being make, how would they react, where would they expect what, and in what kind of categories do they think?
If you need valid information just ask the crowd. In this instance, crowdsourcing in connection with a full project realization service is an ideal tool to quickly obtain valid data.

Case study – Optimization of search engine results

We would like to present a few practical examples of how our “categorization” service can be used to make search engines within websites “smarter”, and thus improve the relevance of the search results.


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Value-Added-Services for your website

08.07.2015
value added services

Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.

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Optimization of speech recognition systems

04.08.2014

Optimization of speech recognition systems

An increasing number of intelligent systems ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.

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