Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.
In collaboration with the Deutsche Crowdsourcing Verband (German Crowdsourcing Organization) and the crowdsourcing providers, Testbirds and Streetspotr, we have developed a code of conduct to regulate the prospective cooperation between service providers, customers and crowdworkers. The goal is to enhance the legislation and establish general guidelines that will make crowdworking, a new form of work, profitable for everyone involved.
The code of conduct includes basic principles
- with regard to the seriousness of the tasks offered,
- with regard to informing the crowdworker about the legal situation,
- regarding fair payment for the crowd,
- regarding crowd motivation,
- regarding task definition and time management,
- regarding freedom and flexibility in the completion of tasks,
- regarding support for the crowdworker,
- regarding communication,
- regarding work environment as well as
- data privacy and sphere of privacy.
An increasing number of intelligent systems ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.
As a whole, the United States, China and Germany are the major travel nations. But many other countries have followed suit with regard to tourism. Worldwide, spending for travel services has been on the increase for years. The tourism industry is obviously delighted! However, the pleasure is even greater when the use of crowdsourcing provides the tourism industry with effective support to handle increased and new challenges. We want to present a few practical project examples.