Decisive factors for the success of product marketing often depend on where the customers come across the product: at the Point of Sale! That’s where the customers make the decision whether to purchase a product or not. This is why producers, retail chains, franchise corporations and publishing houses often invest a large part of their marketing budget in POS campaigns. They employ whatever solicits the positive awareness of the customers and triggers an impulse to buy. These include special promotional shelves and displays, contests, voucher activities or the distribution of information as well as product samples and tasters. Furthermore, top placement in the shelves as well as attractive sorting and presentation of the products are decisive for the purchase and are costly to obtain. Because of the amount of effort and the relevance for the marketing success, companies are eager to control POS activities as well as possible. Activities that are geographically spread out cannot be controlled at all times by those responsible for marketing. Field staff are generally asked to control POS activities while they are on business trips. However, this is not possible everywhere and at all times. Furthermore, it takes a lot of time, money and staff resources.
Area-wide control of PoS activities– over 1 million of our crowdworkers are on-site
Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.
Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.
Together with the German Crowdsourcing Association and the crowdsourcing providers Testbirds and Streetspotr, we have developed a Code of Conduct that will regulate cooperation between service crowdworkers, providers and customers. The aim is to establish generally applicable guidelines in addition to legislation in order to turn crowdworking as a new form of work into a win-win situation for all parties involved.
The code of conduct includes basic principles
- with regard to the seriousness of the tasks offered,
- with regard to informing the crowdworker about the legal situation,
- regarding fair payment for the crowd,
- regarding crowd motivation,
- regarding task definition and time management,
- regarding freedom and flexibility in the completion of tasks,
- regarding support for the crowdworker,
- regarding communication,
- regarding work environment as well as
- data privacy and sphere of privacy.
An increasing number of intelligent systems ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.