Concept Testing: Ideas on the test bench

07.09.2021

concept testing

How good or bad is an idea? Concept Testing provides meaningful data on the prospects for success even prior to the development of new products and marketing campaigns. Concept Testing prevents failures from the very beginning.

Why Concept Testing?

Whether a traditional advertising campaign or online marketing with content strategy and search engine optimization, every project carries risks. The risk of a flop is costly. It therefore makes sense to test the real prospects of a product launch or campaign at an early stage. This is where concept testing comes into play. It tests the basic project idea.

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Optimizing Your Business Site for Smoother Customer Experience

02.09.2021

Optimizing Your Business Site

In 2021, there are anywhere between 12 to 24 million online shops across the internet, with more being created every day. With this amount of competition, online businesses must discover effective strategies to attract more customers and maintain their loyalty.

One crucial factor that affects your brand’s success is customer experience. A Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.

This article will dive deeper into what customer experience is and its importance to your business. We will also take a look at nine ways to improve customer experience on your business website.

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5 marketing tactics every eCommerce business should be using

13.08.2021

marketing tactics for ecommerce

If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.

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5 ways you can improve your SEO by boosting your site’s E-A-T

11.08.2021

E-A-T

Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.

One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.

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Successful Implementation of Content Marketing Campaigns

04.08.2021

Implementation of Content Marketing Campaigns

From theory to practice: in the first article, planning a content marketing campaign was covered. And how does the realization of those ideas look? That’s what this second part discusses. In reality not everything goes as planned, but there are tricks to avoid mistakes and make the necessary adjustments to find success.

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