Paid search results versus organic search results

15.02.2017

organic search results

Do you have to pay to be found?

The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.

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Generating leads online: the 10 best tips

07.02.2017

Generating leads

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips for finding potential customers and for acquiring their contact information.

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Landing Page: Build Cleverly and Avoid Mistakes

24.01.2017

landing page

Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made over and over again. Find out now what those are, how to do it better and what is truly important when it comes to landing pages.

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The ten most important e-commerce trends in 2017

05.01.2017

e-commerce Trends 2017

Chatbots, same day delivery or personalized purchases – 2017 promises to be an interesting year. This post provides information about which e-commerce trends will expand and be established and what is behind them.

1. Chatbots

Assistants including Cortana, Siri or Amazon’s Alexo prove that people are quite willing to accept assistance from intelligent machines when they have questions or need help making decisions. This is why chatbots are one of the most significant e-commerce trends. These small programs can bring lasting improvement to the customer’s shopping experience and they are just beginning to take off. For instance, when Facebook presented its bot-engine for the Messenger in 2016, over 30,000 bots were registered just six months later. Users can add them to Facebook-Messenger in the same way as a human contact. The chatbot assists them in the selection of the right eveningwear, the search for the best Italian restaurant or whatever else chatbot operators offer.

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Keyword search: The most important tips and tricks in ten minutes

16.12.2016

Keyword search

Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.

1. The three keyword types

These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.

Interesting for keyword search?
Not at all, because the user already knows which website he/she wants.

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