How to create newsletters that people will actually read

27.07.2017

Newsletters

Some people say that newsletters are one of the cornerstones in the online marketing mix. Others say that in the era of social media networks like Facebook, Twitter, Instagram and others, no one really needs the newsletters. The fact is: Newsletters refer directly to a recipient. Therefore, they get not lost automatically in the data stream under which the social media is produced every day – not to mention search filters. However, a decline in the opening rates of the newsletter can be observed from year to year. We wil now tell you how to manage to inspire customers for your news emails.

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Address validation online – getting the right address for next to nothing

11.07.2017

Address validation

Forwarding returns, two catalogues sent to the same address or undeliverable circulars – these can all be avoided with address validation. There are numerous providers who can check your addresses online. However, their services are often quite expensive. Let us explain how you can easily acquire the right address for next to nothing. You simply need time.

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Internet research for companies – more options than you think

13.06.2017

Internet research

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products (so-called sentiment analysis).

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Online Competitor Analysis – Why and How

07.06.2017

Competitor Analysis

By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And for that reason we’d like to share with you today what competitor analysis is, what its purpose is, and which opportunities the internet offers.

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Google Voice Search: How to Master the New SEO Challenge

23.05.2017

voice search

In 2016, already 20 percent of all Google search queries in the USA were of a verbal nature. In the meantime the number has probably risen significantly, and not just in the USA. This presents new challenges to website operators. Spoken search queries are namely distinctly different than written ones, and Google reacts differently to them. Which SEO demands speech search involves and how you can react to them, we’ll reveal to you here.

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