Redirects and SEO

07.08.2018

Redirects

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

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Content from a SEO perspective: The 7-point checklist

25.07.2018

Content

Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.

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Local SEO – 12 Tips for Regional Search Engine Optimization of Your Business

17.07.2018

Local SEO

Whether you have a butcher shop, hair salon or restaurant, they all need one thing: customers. Whereas people used to just ask around for the best Italian place, today they search for it on Google. For that reason it’s extremely important for regional businesses to rank highly on the search engine. In today’s post we’ll give you a few valuable tips for bringing your website up to par for Google.

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HTTPS: How urgent is the transition?

10.07.2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

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Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

19.06.2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

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