How Product Data makes the difference in E-Commerce

May 5, 2022

Product Data

What used to be oil is now data. More and better product information provides the basis for commercial success – especially in e-commerce. It’s all about using intelligently prepared data to attract customers to your own website, offer them a unique shopping experience, and ultimately bring them to conversion. Solid, consistent and up-to-date product information is the basis for this.

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5 Ways to Integrate AI in Your eCommerce Shop

April 26, 2022

AI in E-Commerce Shop

The still-ongoing pandemic has pushed many people towards online shopping permanently. And this gave a staggering rise to the ecommerce industry. During the pandemic, there has been a 50% growth in the ecommerce market.

And, as more and more people opt for ecommerce businesses over conventional retail, it is becoming important to integrate artificial intelligence (AI) for efficiency. Taking such a step can prove beneficial for many reasons; driving customer engagement, detecting fraud, retaining customers, and enhancing the shopping experience.

Big players are already deploying AI, and here are five ways you can start leveraging it to grow your ecommerce business.

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The Future of Marketing is AI

April 7, 2022

AI Marketing

With the rapid adoption of intelligent technology, marketers now have access to a wealth of data-driven insights that were previously unimaginable. These platforms help them to better understand their target audiences while also relieving the workload on team members so they can focus more time on converting customers into raving fans! It’s hard to imagine a company function that could benefit more from artificial intelligence than marketing (AI Marketing).

Its core activities include understanding customer needs, matching those up with products and services available on the marketplace, and persuading people to buy what you’re selling.

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What is Competitive Analysis and How can I Conduct it Online?

March 17, 2022

Competitive Analysis

Learning from the competition also means learning how to win. This has been true for a long time. Moreover, the Internet offers many opportunities to conduct a competitive analysis quickly, comprehensively, and reliably.

But the question is, how does it work? The following provides answers to questions about online competitive analysis.

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Stemming, Stop Words and SEO

February 22, 2022

Stemming, Stop Words and SEO

House or houses, the house or just house – how do these small differences affect SEO? Stemming and stop words have been a controversial topic for search engine optimization for years. Is it worth paying attention to these nuances? Or are inflections, prepositions and articles irrelevant for a successful ranking on Google?

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