In the last few years the storytelling format has proven to be very effective in advertising. With a good story you touch the customers’ hearts and that undoubtedly promotes sales. But how does successful storytelling work? These 7 tips lead to a good story that will help you achieve your goal.Read more
There comes a time when your website needs a fresh coat of paint, a new structure and new content. But what does it take to make your relaunch successful? Above all, consistent planning. Simply proceed one step at a time.Read more
The human brain is lazy by nature. It loves the familiar and shuns any exertion. But that is nothing negative because the brain conserves energy this way, and allows you to develop strategies on how to optimize communication with your customers on websites, social media platforms or newsletters to raise conversion rates.Read more
The web is constantly changing. This is especially true for social media. What was new just yesterday is already old today. Innovative algorithms and changing user habits set new trends, and these offer opportunities for social media marketing. What developments will the future bring? We’ll take a look into our crystal ball, based on current trends.Read more
An increasing number of people have discovered video marketing as a means of connecting with consumers. Videos cannot be ignored if you want to attract a lot of attention and increase your Internet presence, as well as expand your online marketing. Videos offer many benefits compared to text and image based web content. It is much easier and quicker to explain complex processes with moving images. Videos present news and information in an exciting manner, and are more likely to appeal to the target group. Moving images get significantly more attention than texts, images or graphic works.
If you want to use videos in your online marketing you must first examine various factors. These include the medium as such, the different techniques, the target group, the right timing as well as the different platforms. Every company must find the platforms and channels that are best suited to its own self-produced video content. In addition, every company must be aware of what kind of video content is suited to its own targets and the respective corporate philosophy. Bright colors, loud music and quick cuts are not the right choice for every company.Read more