Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.
In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.
Good search engine optimization is essential for successful Internet portals and online shops. The thorough and skillful placement of SEO meta tags belongs to the technical know-how with which favorable ranking results can be achieved.
Unique content and an attractive layout carry a lot of weight if you want to steer user interest and search engines towards an Internet site. However to be successful in search engine rankings, it is also necessary to heed a few technical rules. Besides varied linking, descriptive URLs and appropriate keywords, so-called meta tags play a paramount roll in search engine optimization (SEO). SEO meta tags constitute the non-visible elements in the online presentation, which deliver valuable information about the website to search engines and search robots (web crawlers). This metadata is deposited as structured code in the “head” area of the HTML source text and follows the structure: <meta name=”name of meta tags” content=”value of meta tags”>.
Cultivating contacts on Facebook, micro blogging on Twitter, uploading videos on YouTube – Social media define our cultural habits and change our lifestyle. Companies and organizations attract users, promote products or mobilize users for projects by presenting exciting content in social networks.
Getting in touch with friends, spreading current information, discussing issues, presenting original ideas, commenting articles – social media such as Facebook, Twitter and Google+ or mobile media portals, such as Instagram and Snapchat, provide users – who are sometimes organized in communities – with various ways of communicating personal, professional or special content. The social forums, networks, weblogs, Wikis, photo and video services that play a key part in digital change are meanwhile being used on a regular basis by an overwhelming number of Internet users (Facebook has over 1.5 billion users.) They create a vibrant cultural sphere and transform our relationships and lifestyles.
Actually it’s just a couple of words, but they can certainly be a defining factor: it’s all about the heading of a text. Besides the colorful images, it’s the first thing to catch the eye and often determines whether the user reads the text or not. And yet it should be distinguished here between texts in a daily newspaper, for example, and articles on the internet. A person who buys a newspaper will most probably also read the sports and culture sections, even when local news and politics are more his sphere of interest. It will be read because it was paid for. On the internet texts are available at no charge and in great abundance, so the user may have a hard time deciding what to read. Based on experience, an internet article is only given a rough scan by the reader where he notices the headlines first, and based on those decides if he will read on or not.
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.
Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.