A company profile presents a business to the public and among other things helps attract new customers. Especially for unknown companies and brands it is a good opportunity to increase their reach and awareness about them.
A profile is similar to a curriculum vitae or résumé. It introduces a person and characterizes them. A profile should make clear what kind of person is hidden behind it and what defines them. That also includes a person’s characteristics and important stations of their life. A company profile should be similarly arranged: it should provide an overview, list milestones, elaborate on important characteristics, and mention a few points that distinguish the company from others in the field. So beforehand an exact analysis is of great importance. All facts have to be compiled and noted. Of interest, for example, are the year of establishment, significant company activities, cooperation with other firms, or collaboration with well-known customers. The strategy a company pursues should also be mentioned. Possible area of specialization, any out of the ordinary equipment, and special nominations or awards should also be incorporated into the text. So that a potential customer can make reach out as easily as possible, a company representative and their contact information should always be listed. If there is more than one location, these of course should also be mentioned.
When webpage operators hear the term “Penguin” they do not associate it with the cute, black-tailed creatures of the Antarctic. They link it to a Google update that has driven one or two webmasters to desperation by making their perfectly search engine optimized webpage suddenly disappear from the Google ranking. The webmasters had to put a lot of effort into winning back the former rank. But what exactly does Penguin do? And which changes does the version Penguin 4.0 bring? What we can reveal is that Penguin 4.0 will make it simpler to undo penalties by Google.
Penguin is the name of an update that combines various changes of the Google ranking algorithms. Penguin’s goal is to suppress so-called web spam in the search results. “Web spam” is a term used to describe webpages that use unauthorized methods to achieve a better ranking in Google. Webpages with a better ranking are supposed to provide the searcher with enhanced value. This is not the case with web spam. These pages are written for search engines and their goal is to produce a large number of clicks.
The first Penguin update was released in 2012. Its effect was immediately perceptible. Many top ranking pages suddenly disappeared from the ranking. In English speaking countries, 3.1 percent of all search queries were affected. In Germany three percent of the search queries were impacted, and in Poland as many as five percent.
Online internet shops offer a diverse palette of attractive products, and modern stores favorably present their services. The number of companies, goods and brands competing on the web is overwhelming. Shop blogs represent an ideal way to position yourself effectively in the e-commerce world, to attract the attention of users and to solicit customers.
In a weblog belonging to the company, shop bloggers inform users about relevant questions and subjects concerning the store and its offerings. In continuously produced (usually weekly), precise, content rich blog posts they deliver practical pointers and tips for the use of their products, in-depth knowledge and explanations. Shop bloggers report on special events, provide curious readers insight into the company’s daily goings-on, into the production of the products and cooperation with trade partners, or describe the store’s ecological approach. By writing their articles from a subjective perspective, they lend the company behind the internet shop a fascinating, personal character.
Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.
In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.
Good search engine optimization is essential for successful Internet portals and online shops. The thorough and skillful placement of SEO meta tags belongs to the technical know-how with which favorable ranking results can be achieved.
Unique content and an attractive layout carry a lot of weight if you want to steer user interest and search engines towards an Internet site. However to be successful in search engine rankings, it is also necessary to heed a few technical rules. Besides varied linking, descriptive URLs and appropriate keywords, so-called meta tags play a paramount roll in search engine optimization (SEO). SEO meta tags constitute the non-visible elements in the online presentation, which deliver valuable information about the website to search engines and search robots (web crawlers). This metadata is deposited as structured code in the “head” area of the HTML source text and follows the structure: <meta name=”name of meta tags” content=”value of meta tags”>.
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