When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations that provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.
However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.Read more
Trendy Content Fulfills ExpectationsUser demand for content that is targeted and effective in the long-term is on the rise. This is a signal to those marketers responsible for content to examine what they have generated based on the most important criteria, and if necessary to reconfigure. Only high quality content marketing in its many facets consistently reaches the target and user groups.
The Most Important Trends in Content MarketingThe tools of content marketing must be continually reviewed and to some extent reinvented. Where a short time ago it was simple texts with numerous keywords that Google expected from those responsible for content marketing, today it is added value, retention time and mobile usage. Target and user groups impose constantly growing expectations on delivered content. Nondescript content is punished by users leaving a page within seconds. Quality, presentation innovation, and variety – these are the challenges that content marketing must master Read more
Operators of online shops generally use large amounts of crowd generated content. Product descriptions are the most common form of requested content. Basically every operator needs a website with high quality content for its offers. Either by using the additional information to distinguish themselves from competitors, to reach top positions in search engine rankings and / or to bind visitors and offer them added value. Hotel portals and reservation platforms or the websites of large hotel chains can greatly benefit from crowdsourcing and the creation of high quality content.
There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.But what characterizes a good sales copy?
It takes more than having a range of good products in your online shop to participate in the online trade boom and secure yourself a large slice of the cake. The basic requirement and the first step to success in online trade is the fast and simple traceability of your products, both in the popular search method, “Googling it”, as well as via the internal search function provided by your shop.
The second step is obviously providing customers with sufficient information about the product to ensure that they can make a purchase decision with a feeling of confidence. This means that the relevant product information must be clearly structured and include detailed illustrations of the products being offered on your site as well as convincing product descriptions.Read more