Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.Read more
Whether you have a butcher shop, hair salon or restaurant, they all need one thing: customers. Whereas people used to just ask around for the best Italian place, today they search for it on Google. For that reason it’s extremely important for regional businesses to rank highly on the search engine. In today’s post we’ll give you a few valuable tips for bringing your website up to par for Google.Read more
“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.Read more
Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.Read more
No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.
In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!Read more