There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?Read more
Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.Read more
Social media marketing can obviously be very successful in B2C business. But what about the B2B sector? Numerous companies wonder what they can achieve on Facebook and co. and assume that they will not find business customers there. But business life has changed.Read more
Content is the magical word in achieving top rankings on Google, Bing and other search engines. But how can you go about acquiring content that actually produces results there? How can you reach the links and shared content on Facebook, Twitter and other blogs?Read more
Content marketing can also suffer from burnout. This generally happens when structures and content do not yield anything new. Even the best content becomes dull when it isn’t spiced up at some point.
What can you do about it? In order to guard against counterproductive burnout, we have compiled a few tips to freshen up your own content marketing.